Archive for October, 2006

Cox Newspapers, Inc. Delivers Local Deal and Online Shopping Search Capabilities to South Florida Utilizing (SYS-CON Media)

Tuesday, October 31st, 2006

Cox Newspapers, Inc. and HarvestINFO, Inc., aleading provider of local search, shopping and advertising solutions, haveagain partnered to deliver integrated local deal and online shoppingmarketplace solutions for four websites serving the South Florida market:the Edgie award-winning www.palmbeachpost.com, www.palmbeachdailynews.com,www.flapennysaver.com, and www.lapalmainteractivo.com.

Companies Seek Auditors for Online Advertising (GigaLaw.com)

Tuesday, October 31st, 2006

A group of large companies, including Kimberly-Clark, Colgate-Palmolive and Ford Motor have said that by the middle of 2007, they will demand that online publishers hire auditors to check their ad and viewer counts.

NY Times’ Predictions Aside, Click Fraud Won’t Slow Online Ad Spending (SeekingAlpha via Yahoo! Finance)

Tuesday, October 31st, 2006

Carl Howe submits: Yesterday’s New York Times had a terrific article about the state of click counting in online advertising . The lead: Internet companies have had great success selling advertising space, in part because the effectiveness of those ads is supposedly so easily measured.

Exent Technologies Teams with Alawar on In-Game Advertising for Casual Games (Business Wire via Yahoo! Finance)

Tuesday, October 31st, 2006

SAN FRANCISCO—-Exent has added online game publisher Alawar.com to its in-game advertising roster. The deal includes casual titles ranging from arcade-style games like CheboMan to 3D arkanoid-breakout games like Magic Ball 2.

Microsoft preps online business software (AP via Yahoo! News)

Tuesday, October 31st, 2006

Microsoft Corp. is preparing to officially release software that helps small companies do things like build a Web site and maintain business contacts, and plans to link the product to its platform for selling online advertising.

SearchforVideo Announces New Advertising Platform for Online Video Publishers (RedNova)

Tuesday, October 31st, 2006

FUSA Capital Corporation (OTCBB:FSAC), parent company of SearchforMedia Network and a leading innovator of video and audio search engine technologies, today announced its new advertising platform for online video publishers at www.searchforvideo.com.

Online advertising could net BBC £105m (The Register)

Tuesday, October 31st, 2006

And a hell of a headache The BBC is considering supplementing its income with advertising, this time on the international version of its website.…

Online advertising could net BBC £105m (theRegister via Yahoo! UK & Ireland News)

Tuesday, October 31st, 2006

The BBC is considering supplementing its income with advertising, this time on the international version of its website. The corporation estimates that …

SearchforVideo Announces New Advertising Platform for Online Video Publishers (Business Wire via Yahoo! Finance)

Tuesday, October 31st, 2006

SEATTLE—-FUSA Capital Corporation , parent company of SearchforMedia Network and a leading innovator of video and audio search engine technologies, today announced its new advertising platform for online video publishers at www.searchforvideo.com .

Online advertising reaches more consumers? Prove it, big companies say (International Herald Tribune)

Monday, October 30th, 2006

Internet companies have had great success selling advertising space because the effectiveness of those ads is supposedly so easily measured.