Archive for January, 2007

A guerrilla campaign that really bombed

Wednesday, January 31st, 2007

Thanks for the animated afternoon, Turner Broadcasting! Seems the citywide bomb scare up here in Boston today was triggered by an outdoor publicity campaign for an Adult Swim cartoon show. Turner placed weird magnetic lights in strategic locations, like local…

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online … (SYS-CON Media)

Wednesday, January 31st, 2007

comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its Media Metrix service. This advanced capability enables online advertisers to better understand advertising opportunities within specific content areas.

Online job ads increase from year ago (Rochester Business Journal)

Wednesday, January 31st, 2007

By VELVET SPICER Rochester Business Journal January 31, 2007 Rochester’s new and total online help-wanted advertising fell slightly in January, the Conference Board Inc. reported.

M&M’s are a complete waste of time

Wednesday, January 31st, 2007

Yeah, like I don’t have better things to do than play with MM’s new Character Creator, which, as the name implies, allows people to make their own MM characters. I was first alerted to it yesterday when I was reading…

Are Canadians getting enough sex?

Wednesday, January 31st, 2007

Are Canadian creatives (or maybe Canadians in general) really horny? That’s one conclusion you could draw not only from Montreal tourism campaign we wrote about last April but also this new one, promoting Toronto, that’s running in alternative weeklies in…

comScore Networks’ New Capability of Classifying Ad Networks by Content Category Enables Advertisers to Align Online … (Broadcast Newsroom)

Wednesday, January 31st, 2007

RESTON, Va., Jan. 31 /PRNewswire/ — comScore Networks, a leader in the measuring the digital age, today announced that the firm’s audience data for online advertising networks can now be segmented into broad consumer-focused categories through its Media Metrix service.

Anderson Cooper: Paris Hilton of TV news?

Wednesday, January 31st, 2007

Here’s an amusing two-page Fox News ad from the latest issue of Television Week. “Meet the Paris Hilton of television news,” reads the headline, referring to CNN’s Anderson Cooper. It’s unclear who’s meant to be more insulted here, Anderson or…

Webeffekt AG Presents AdLog24.com – A New Service for Optimising Your Online Advertising Budget (Business Wire via Yahoo! Finance)

Wednesday, January 31st, 2007

DINSLAKEN, Germany—-AdLog24.com can answer the following question free of charge: How many people are brought to the advertiser via which type of online advertising? Advertising flops can be identified straight away and successes can be built upon.

A church that wants you to have great sex

Wednesday, January 31st, 2007

Is your sex life less than it could be? Are you open to discussing it with total strangers? Can you weather invasive questioning by people who may come off like cultists? If you answered yes to any of these questions,…

Time Warner profit rises on cable; outlook muted (Reuters via Yahoo! News)

Wednesday, January 31st, 2007

Media conglomerate Time Warner Inc. said on Wednesday quarterly profit rose 34 percent, boosted by AOL asset sales in Europe, a rise in digital cable and phone customers, and online advertising sales.