Archive for February, 2007

Google says advertisers face minimal click fraud (Reuters via Yahoo! News)

Wednesday, February 28th, 2007

Google, on Wednesday disclosed data showing that while its pay-per-click Web advertising system is under regular attack from fraudsters, virtually all such tricks are automatically detected, rebuffing critics who say its online ads are a magnet for fraud.

Online Ad Spending Estimated to Hit $20 Billion (SeekingAlpha via Yahoo! Finance)

Wednesday, February 28th, 2007

Bambi Francisco submits: As the five-year bull market hits some turbulence, visions of the Internet bubble bursting back in 2000 are easily recalled. But there are many differences, the least of which is an underlying advertising industry supporting many Internet ventures.

Online Ad Spending to Total $19.5 Billion in 2007 (SYS-CON Media)

Wednesday, February 28th, 2007

US marketers will continue to shift theirspending into online advertising in 2007. Despite this, growth in US onlinead spending will be lower than it has been for the last three years,dropping from annual rates of over 30% to just under 19% in 2007 for atotal of $19.5 billion.

Jobster offers Texas employers free online postings (BizJournals)

Wednesday, February 28th, 2007

Jobster Inc., an online job site, is offering unlimited free job postings for Texas employers.

UOL Announces 2006 Results, With 57% Growth in Cash Advertising, 35% in Broadband Subscribers and 34% in EBITDA (SYS-CON Media)

Wednesday, February 28th, 2007

UOL S.A. (Bovespa: UOLL4), the leading online media portal and Internet company in Brazil, announces today 2006 results.

Price of Love Rising as Online Dating Sites Boost Ads (BrandWeek)

Wednesday, February 28th, 2007

NEW YORK — Spending on advertising for online dating services has risen dramatically since 2004, according to data released today from Nielsen Monitor-Plus.

Prospectiv Announces Best Practices for Running Successful, Responsible Online Lead Generation Campaigns (Business Wire via Yahoo! Finance)

Wednesday, February 28th, 2007

WOBURN, Mass.—-Lead generation is one of the Internet’s fastest growing and most dynamic advertising categories. This rapid growth has changed the online lead generation landscape – technology has advanced and consumers and marketers have become more demanding.

Online Ad Spending to Total $19.5 Billion in 2007 (Market Wire via Yahoo! Finance)

Wednesday, February 28th, 2007

US marketers will continue to shift their spending into online advertising in 2007. Despite this, growth in US online ad spending will be lower than it has been for the last three years, dropping from annual rates of over 30% to just under 19% in 2007 for a total of $19.5 billion.

Podcast Advertising: A $400M Business by 2011? (E-Commerce Times)

Wednesday, February 28th, 2007

Podcast advertising will skyrocket over the next five years, climbing 400 percent to $400 million by 2011, according to a report released this week by eMarketer, an aggregator of e-business research. Podcasting’s allure to advertisers can be attributed to the growing number of podcasts — 90,000 and climbing — and the medium’s ability to target an audience.

Top 10 ads with people dressed up as food

Wednesday, February 28th, 2007

Whatever you’re selling, you can’t go wrong if you dress up your actors as food. After the jump, our picks for 10 of the best ads featuring people in food costumes. —Posted by Tim Nudd…