Archive for April, 2007

Yahoo to Buy Online Advertising Exchange (RedNova)

Monday, April 30th, 2007

By Elise Ackerman, San Jose Mercury News, Calif. Apr. 30–Yahoo announced Monday that it is acquiring Right Media, an online advertising exchange, for $680 million.

Yahoo to acquire online advertiser Right Media (AFP via Yahoo! News)

Monday, April 30th, 2007

Yahoo said Monday it is buying online advertising exchange Right Media in a move to counter Google’s move to acquire the DoubleClick Internet ad-targeting firm.

Comcast, Yahoo reach Internet advertising deal (Reuters via Yahoo! News)

Monday, April 30th, 2007

Comcast Corp, the cable company, and Yahoo Inc on Monday said they had agreed to a multi-year partnership for online display and video advertising.

Whatever it is, Rachael Ray will endorse it

Monday, April 30th, 2007

Dunkin’ Donuts continues to profess its love for new spokesperson Rachael Ray. A new e-mail to the press today reiterates that Ray, “a lifelong Dunkin’ Donuts fan and customer, mirrors Dunkin’ Donuts core customer spirit—that of the hard working, energetic…

Don’t you deserve to eat digestible food?

Monday, April 30th, 2007

As a Southerner, I know the one true strength of Crisco: It is the only thing you should ever use to fry chicken. (And don’t even think about using something other than a cast-iron skillet, you backwoods heathen.) But apparently…

All’s fair in love and war and advertising

Monday, April 30th, 2007

It’s not just TV viewers who despise eHarmony.com. One of its top rivals, Chemistry.com, does too. In an upcoming ad campaign, Chemistry.com (which is a subsidiary of Match.com) goes on the offensive against its better-known competitor, lambasting the dating site…

Ask.com brings back the Unabomber

Monday, April 30th, 2007

These days, it seems pretty risky to mentions any hot-button issues in ad campaigns. (Suicide and pillow fights, for example, are both taboo.) But apparently the Unabomber is a sufficiently cold-button issue. In one ad from its new outdoor teaser…

Yahoo buying rest of online advertising marketplace Right Media for $680M (San Jose Mercury News)

Monday, April 30th, 2007

SUNNYVALE – Yahoo said Monday that it is buying the remaining 80 percent interest in online advertising exchange Right Media Inc.

Yahoo scoops online ad firm (News 24 South Africa)

Monday, April 30th, 2007

Yahoo is buying the remaining 80% of online advertising exchange Right Media that it does not already own for around $680m

Yahoo buying rest of online advertising marketplace Right Media for $680M (The Star Online)

Monday, April 30th, 2007

SUNNYVALE, California (AP) – Yahoo Inc. said Monday it is buying the remaining 80 percent interest in online advertising exchange Right Media Inc. that it does not already own for approximately $680 million (euro498 million).