Archive for May, 2007

Warner Music video archive coming online (Addict 3D)

Thursday, May 31st, 2007

Warner Music video archive coming online for free viewingWorld’s fourth largest music group Warner Music has announced that they would soon make their video archive available for viewing online.The service would be available for free and would be supported by online advertising.

Jason gets his Mahalo page before Jesus

Thursday, May 31st, 2007

The new “human-powered search engine” Mahalo, which launched on Wednesday, aims to create about 10,000 individual Web pages that will correspond to the most popular Internet searches. (A “Jordin Sparks” search, for example, brings up the Jordin Sparks page, which…

Sector Glance: Online Ad Shares Mixed (AP via Yahoo! Finance)

Thursday, May 31st, 2007

Shares of online advertising companies were mixed Thursday after ValueClick Inc.’s new CEO said the company intends to remain independent at a time when many of its competitors have been acquired.

He’ll uphold the law in an orderly fashion

Thursday, May 31st, 2007

Fred Thompson is leaving Law Order in anticipation of running for the 2008 Republican presidential nomination. Why ditch such a popular weekly venue, which provides great free publicity to counter the negative press he gets for portraying an uber-racist on…

Advertising.com Atop comScore Media Metrix’s Ranking of Online Consumer Reach for Third Consecutive Year (SYS-CON Media)

Thursday, May 31st, 2007

Advertising.com Inc., a wholly ownedsubsidiary of AOL LLC, announced today that comScore Media Metrix hasranked the company’s display advertising network as the number one sourceof online consumer reach for the 36th consecutive month.

Warner Music Takes Videos Online (WebProNews)

Thursday, May 31st, 2007

Warner Music International is teaming with Premium TV to create online television sites that will feature free music videos. The sites will be supported by advertising, pay-per-download and syndication to third parties. There are also plans to develop subscription based and mobile versions of the platform. This move by Warner Music is seen as a way to combat declining CD sales. The …

Tremor Media and Visible World Partner to Deliver Targeted Online Video Advertising (SYS-CON Media)

Thursday, May 31st, 2007

Tremor Media, a leading video and rich media advertising network and technology provider, and Visible World, the leading video advertising technology and services company, today announced that Tremor will deliver Visible World’s Emmy-award winning video targeting and versioning technology using Tremor’s Ad-inStream solution. The combined solution gives advertisers the ability to dynamically …

Investor-link.biz Slashes Inventors’ Advertising Costs (Press Dispensary)

Thursday, May 31st, 2007

Investor-link.biz, online showcase for inventors, is slashing its minimum advertising fee to just GBP 20. …

Gates not feeling the love from Apple’s ads

Thursday, May 31st, 2007

Leave it to Apple’s ad campaign to be the most contentious issue between Steve Jobs and Microsoft’s Bill Gates during their chat at the All Things Digital Conference in Carlsbad, Calif., last night. As one report describes it: “Although there…

4A’s, ANA Weigh in on Google-DoubleClick, Online Ad Deals (TV Week)

Thursday, May 31st, 2007

Two major advertising-industry associations have written a joint letter to the Federal Trade Commission and Department of Justice, urging them to take a “careful, wide-ranging and comprehensive perspective” and evaluate the recent mergers-and-acquisitions activity in the online-advertising space.