Archive for July, 2007

Google wary of behavioral targeting in online ads (Reuters via Yahoo! News)

Tuesday, July 31st, 2007

Google Inc. is looking to find more links between the searches its users do in order to better target advertising, but the company is reluctant to go much further than that in tracking their behavior.

Fake Vick ad raises hackles of local SPCA

Tuesday, July 31st, 2007

Today’s valuable lesson: Just because 865 people Digged it, that doesn’t make it true. Specifically, we’re talking about an ad purported to be from the Virginia Beach Society for the Prevention of Cruelty to Animals, thanking NFL quarterback Michael Vick…

Bill Walsh gave Coors Light a touch of class

Tuesday, July 31st, 2007

Bill Walsh, the legendary San Francisco 49ers coach, who died this week at 75, was a class act. He even managed to seem dignified in those Coors Light press-conference ads, which endeavored to make NFL coaches look foolish by having…

An old advertising friend finds a new love

Tuesday, July 31st, 2007

I’ll admit that this commercial from McCann Erickson made me chuckle. Revealing the advertiser would ruin what’s a pretty humorous payoff. Let’s just say this ad character is clearly getting a bit stale if they have to start telling faux…

New Online Advertisers Key In on Local Search (PR Newswire via Yahoo! Finance)

Tuesday, July 31st, 2007

OrangeSoda Inc., a marketing and technology company that empowers businesses with smaller advertising budgets to maximize their online presence, has found that interest in local Internet search has skyrocketed, particularly among first-time Web advertisers.

Bare bidet butts covered up in Times Square

Tuesday, July 31st, 2007

Following up on a story we wrote about earlier, the New York Post reports this morning that the notorious bare-butts ad for the Washlet bidet finally went up in Times Square over the weekend—but it’s a censored version that should…

Bidet butts are covered up in Times Square

Tuesday, July 31st, 2007

Following up on a story we wrote about earlier, the New York Post reports this morning that the notorious bare-butts ad for the Washlet bidet finally went up in Times Square over the weekend—but it’s a censored version that should…

Aquafina is not spring water. Nor is it beer.

Tuesday, July 31st, 2007

Aquafina was quite optimistic when it aired this TV commercial last year. It shows people in a bar and a Bavarian-style beer garden getting positively drunk on the bottled water, as though it were beer. Now, it’s official: Aquafina is…

Specific Media Fastest Growing Online Ad Network among comScore’s Top 10 Networks (FinanzNachrichten)

Tuesday, July 31st, 2007

Since its debut in comScore ( Nachrichten ) rankings in February of this year, Specific Media has been the fastest growing online advertising network.

ContextWeb’s ADSDAQ Becomes First Online Advertising Exchange to Implement comScore’s Campaign Metrix Solutions API (PrimeNewswire via Yahoo! Finance)

Tuesday, July 31st, 2007

NEW YORK, July 31, 2007 — ContextWeb, Inc., the creator of the ADSDAQ premium ad exchange, today announced that ADSDAQ will be the first online advertising exchange to implement the comScore Campaign Metrix API for Ad Networks and Publishers.