Archive for August, 2007

CVB focuses on online advertising (Point Pleasant Register)

Friday, August 31st, 2007

POINT PLEASANT – With the growing tourism industry in Mason County, members of the Mason County Convention and Visitors Bureau are focusing even more on advertising.

Advertising at newspapers falls 8.6 per cent in second quarter (CNews)

Friday, August 31st, 2007

NEW YORK (AP) – Advertising revenues at U.S. newspapers fell 8.6 per cent in the April-to-June period of this year, as an accelerating decline in print ads more than outweighed gains in online advertising, an industry group reported Friday.

ONLINE NEWSPAPER ADVERTISING JUMPS 19 PERCENT IN SECOND QUARTER (NAA Presstime)

Friday, August 31st, 2007

Arlington, Va. – Advertising expenditures for newspaper Web sites increased by 19.3 percent to $796 million in the second quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America.

Ecstatic simian drummer loves Phil Collins

Friday, August 31st, 2007

I don’t know what this has to do with Cadbury Dairy Milk, but it’s funny. Among gorilla drummers, it seems the work of Phil Collins inspires a genuine cosmic connection. Created by Fallon London’s Juan Cabral, one of the creatives…

Fox putting its fake-news expertise to work

Friday, August 31st, 2007

As if there were any line left between art and commerce, Fox is dispatching fake news vans to promote its new Kelsey Grammer sitcom, Back to You, about a pair of news anchors at a local TV station. Leftie wags…

German court ruling lifts bar on BWIN advertising with Stuttgart football team (Sharewatch)

Friday, August 31st, 2007

VIENNA (Thomson Financial) – The administrative court in Stuttgart said it has ruled in favour of football team VfB Stuttgart’s challenge against an earlier ruling by the German state of Baden-Wuerttemberg’s administrative court that had barred the team from advertising for the online gaming provider BWIN Interactive Entertainment AG.

McEnroe is back, but who is the umpire?

Friday, August 31st, 2007

The new AmEx ad with John McEnroe, airing during the U.S. Open, is a fun way to dramatize the card’s dispute-resolution services. (The spot can be seen in the McEnroe section of this microsite.) But it leaves you wanting to…

Local Thunder Presents Next Generation Online Advertising Platform for Local Media Outlets at NAB Small Market … (Broadcast Newsroom)

Thursday, August 30th, 2007

PORTLAND, Maine, BUSINESS WIRE — Local Thunder an innovative creator of next generation online advertising platforms for local media outlets, announced today that it will participate in the NAB Small Market Television Exchange taking place September 27 – 29, 2007 at the Hyatt Regency Lost Pines Resort & Spa in Austin, TX .

Local Thunder Presents Next Generation Online Advertising Platform for Local Media Outlets at NAB Small Market … (Business Wire via Yahoo! Finance)

Thursday, August 30th, 2007

PORTLAND, Maine—-Local Thunder an innovative creator of next generation online advertising platforms for local media outlets, announced today that it will participate in the NAB Small Market Television Exchange taking place September 27 – 29, 2007 at the Hyatt Regency Lost Pines Resort & Spa in Austin, TX .

Hulu hoping for a little hoodoo voodoo

Thursday, August 30th, 2007

Now we know: The eagerly anticipated online video channel from News Corp. and NBCU, the one designed to take on YouTube, will be called Hulu. I think it’s fair to say no one saw that name coming. You can almost…