Archive for September, 2007

Who’s Making Book on the Google-DoubleClick Deal Going Through? (SYS-CON Media)

Sunday, September 30th, 2007

Well, now we’ll get to see just how powerful Microsoft really is. The test is whether it can stop Google from taking over DoubleClick and becoming, in Microsoft’s words, the ‘dominant pipeline for all forms of online advertising’ as well as ‘the largest database of online user data in the world.’ The Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights held a …

Global outfit nabs majority of Tempest (The Australian)

Sunday, September 30th, 2007

GLOBAL advertising network Adconion has stepped up its focus on the $1 billion Australian internet advertising market, buying a majority stake in online advertising network Tempest Media.

Consumers’ word is best advertisement, survey shows (International Herald Tribune)

Sunday, September 30th, 2007

A survey of consumer attitudes by Nielsen BuzzMetrics showed that consumers place more trust in recommendations from other consumers than they do in any kind of advertising.

1 in 3 parents say kids online too much (The Standard-Times)

Sunday, September 30th, 2007

SAN FRANCISCO — A third of parents believe children spend too much time online, and mothers worry far more than fathers about whether certain Internet sites are appropriate for kids, according to a new survey.

Playing For Free and Fun at the Online Casinos (Online Poker News)

Saturday, September 29th, 2007

One of the most popular ways to have fun at online casinos is to create a free play money account. These accounts are setup in the same manner as regular accounts using the same software but you wager with play money that you can refill at anytime from the cashier! If you have a free afternoon then this is a great way to have some fun, blow off some steam and gamble it up like a high roller, …

Rumor: IPO for AOL’s Advertising Platform A (WebProNews)

Friday, September 28th, 2007

Last week, AOL announced that it was restructuring its online advertising holdings to create a new ad division, Platform A. Ten days later, TechCrunch has rumors that Platform A will be destined for an IPO of its own: One knowledgeable source tells TechCrunch that the decision has been made internally at Time Warner to try to spin off Platform A through an IPO sometime early next …

Is CarMax shipping me with all this irony?

Friday, September 28th, 2007

I thought irony could never die. Then I saw these two ads for CarMax from BooneOakley. They ooze smarmy, post-modern self-awareness, but in this case, I’m not sure that’s such a great thing. Are they so bad they’re good, or…

South settling scores with its tourism ads

Friday, September 28th, 2007

In the South, nothing heals those old Civil War wounds quite like sharply worded trade tourism advertisements. Take this print spread for the Fayetteville, N.C., visitors bureau. Running in military magazines, it promises soldiers groups that they’ll get a much…

Microsoft Corp loses out to Google Inc in acquisition of online advertising firm DoubleClick Inc (Moldova.org)

Friday, September 28th, 2007

Google Inc.’s proposal to acquire online advertising firm DoubleClick Inc. for $3.1 billion (2.19 billion EUR) needs close examination by federal regulators.   At the same time, Microsoft Corp., which sought to acquire DoubleClick but lost out to Google, argued that the deal should be blocked because it is bad for competition and consumer privacy. Because the deal would combine Google’s position …

Consumers keen to avoid online ads – study (e-Consultancy)

Friday, September 28th, 2007

A new media consumption survey from Deloitte has found significant demand for user generated content across all ages of US consumers, as well as revealing low opinions of online advertising among some web users.