Archive for November, 2007

Cowen & Co: United Online’s Classmates business to decline as Facebook grows (Sharewatch)

Friday, November 30th, 2007

BOSTON (Thomson Financial) – Cowen & Co. said a rapid growth in advertising-driven social networks may begin to “weigh heavily” on United Online Inc.’s Classmates Media business.

Direct Mail Advertising’s Online Effects (WebProNews)

Friday, November 30th, 2007

According to a new study, eBusinesses that want to contact people through direct mail advertising might be best off trying to reach men between the ages of 55 and 64.  Compared to 2003, though, their odds of reaching just about everybody are significantly better. Direct Mail Advertising’s Online Effects “Twenty-one percent of total adults in 2007 have …

Facebook revamps new advertising system (AP via Yahoo! News)

Friday, November 30th, 2007

Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies.

Facebook Revamps New Advertising System (San Francisco Chronicle)

Thursday, November 29th, 2007

Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies. Under the changes outlined late Thursday,…

Facebook revamps new advertising system (The State)

Thursday, November 29th, 2007

Seeking to keep the peace in its popular online hangout, Facebook Inc. has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies. Under the changes outlined late Thursday, Facebook’s 55 million users will be given greater control over whether they want to participate in a three-week-old program that circulates …

Facebook Users Protest Online Tracking (New York Times)

Thursday, November 29th, 2007

More than 50,000 Facebook members have signed a petition objecting to a new advertising program that sends messages to users? friends about what they are buying online.

Advertising Infiltrates PDF Files (E-Commerce Times)

Thursday, November 29th, 2007

Adobe and Yahoo jointly launched the beta version of a new advertising service Thursday designed to allow PDF publishers to earning advertising revenue for their content. Dubbed “Ads for Adobe PDF Powered by Yahoo,” the opt-in service enables online commercial publishers to include timely contextual ads next to Adobe Portable Document Format-based content.

A.M. Best Posts Video Presentations from 2007 Insurance Marketing and Advertising Summit (Business Wire via Yahoo! Finance)

Thursday, November 29th, 2007

OLDWICK, N.J.—-Video segments from all presentations at the 2007 Insurance Marketing and Advertising Summit are now online at http://www.bestreview.com/videos/imas2007.html. The conference, which drew a capacity audience, was held Nov. 8 in New York City.

Online Advertiser Settles With FTC (WebProNews)

Thursday, November 29th, 2007

The Federal Trade Commission has reached an agreement with Adteractive, an online advertising company, for its use of misleading spam emails and online advertising to attract people to its Web sites. The settlement, filed by the Department of Justice on behalf of the FTC , requires Adteractive to disclose the costs and obligations to receive the advertised “gifts” and prohibits it from …

Yahoo and Adobe Team Up to Put Online Ads in PDFs (Washington Post)

Thursday, November 29th, 2007

Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.