Archive for December, 2007

Online Advertising’s Great Digital Race (InternetNews.com)

Monday, December 31st, 2007

Are there any corners of the online world left for advertisers to plant a flag?

Mobile advertising still in tryout stage (The Globe and Mail)

Monday, December 31st, 2007

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Mobile Advertising Still at Tryout Stage (CRM Daily)

Monday, December 31st, 2007

In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone. SnapTell Inc., the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same …

Google looks to increase ad space with newspapers (Market Watch)

Monday, December 31st, 2007

Google shares edged below the $700 mark Monday as investors sussed out a report that the Internet giant is exploring a method of selling newspapers’ advertising space online.

New Media Predictions 2008: What Online Independent Publishers Should Expect From The Future – Part 1 (MasterNewMedia.org)

Monday, December 31st, 2007

Online professional independent publishers rejoyce! 2008 promises to be a year of great innovation for everyone publishing online as opportunities to expand or start your own micro publishing company will only increase. New powerful publishing and content distribution tools will make their debut in 2008 while some of the existing technologies and services will greatly refine, consolidate and …

The ads of 2007: Ad-mirable to ad-dlebrained (USA Today)

Monday, December 31st, 2007

According to both armchair critics and advertising pros, 2007 ranked with the best of times for TV and online video commercials or it was a disaster.

Nameless horror movie gets internet guessing (Daily Telegraph)

Monday, December 31st, 2007

A film with no name, no famous Hollywood stars and no million dollar marketing campaign has captivated bloggers, online forums and film fans in the latest triumph for viral advertising.

For some casual bloggers, a bigger bite of the online advertising pie (Baltimore Sun)

Monday, December 31st, 2007

Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he’s lucky, served from a truck).

Outlook 2008: Online Marketing (BrandWeek)

Monday, December 31st, 2007

Commercials are alive and well—at least on the Internet. Among all of the online ad formats, advertising during video content is expected to grow the fastest in 2008, according to eMarketer, New York.

Blogocratic profiting: Casual bloggers take bigger bite of advertising (The Record Searchlight)

Sunday, December 30th, 2007

NEW YORK – Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he’s lucky, served from a truck).