Archive for February, 2008

comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry (paidContent.org via Yahoo! Finance)

Friday, February 29th, 2008

A comScore report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly downward earlier this week. Aside from shaking up investors, the comScore report also fed fears of that the online advertising market was tanking as well.

comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry (paidContent.org via Yahoo! Finance)

Friday, February 29th, 2008

A comScore report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly downward earlier this week. Aside from shaking up investors, the comScore report also fed fears of that the online advertising market was tanking as well.

Learning How to Say “No” to Alcohol Advertising and Peer Pressure Works for Inner-City Adolescents (Newswise)

Friday, February 29th, 2008

The results of a three-year study of inner-city middle school students by Weill Cornell Medical College researchers appears online in the journal Addictive Behaviors (April print edition). Previous research has shown the connection between advertising and adolescent alcohol, use as well as the influence of peers in promoting adolescent alcohol use.

Red Advertising Sponsors Onrec Awards (Online Recruitment)

Friday, February 29th, 2008

29/02/2008 Online classified job advertising company Red Advertising Ltd is sponsoring this years Onrec Award for “Innovative Offline Marketing”.

Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek (AdWeek)

Thursday, February 28th, 2008

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Advertising, Messaging, Business Method, and Web-Based Systems & E-Commerce Patents to Be Sold at Live Auction on … (Centre Daily Times)

Thursday, February 28th, 2008

Ocean Tomo Auctions, LLC today announced it will offer for sale several patents relating to the categories of Online & Mobile Advertising, Messaging, Business Methods & Financial Services, and Web Based Systems & e-Commerce at the Ocean Tomo Spring 2008 Live Intellectual Property Auction on April 2nd at The Ritz-Carlton in San Francisco, California.

Recruitment Advertising is Moving Online – 5th March 2008 (Online Recruitment)

Thursday, February 28th, 2008

This conference gives us the opportunity to bring together the magazine and newspaper industry to examine the effect of the Internet on recruitment advertising and to give an insight into online recruitment from the publishers perspective. Have online recruitment revenues grown in the past 6 months?

Thomas Kinkade Network Signs Online Channel Marketing and Advertising Agreement With Mainstreet Media Group (Centre Daily Times)

Thursday, February 28th, 2008

The Thomas Kinkade Network, a leading provider of syndicated advertising management and internet media publishing, announced today that it has reached an agreement with Gilroy, California-based Mainstreet Media (MSM), to launch and market a series of internet broadcast channels to extend its traditional newspaper brands. Mainstreet Media owns regional newspapers including the Gilroy Dispatch, …

Thomas Kinkade Network Signs Online Channel Marketing and Advertising Agreement With Mainstreet Media Group (Business Wire via Yahoo! Finance)

Thursday, February 28th, 2008

MORGAN HILL, Calif.—-The Thomas Kinkade Network, a leading provider of syndicated advertising management and internet media publishing, announced today that it has reached an agreement with Gilroy, California-based Mainstreet Media , to launch and market a series of internet broadcast channels to extend its traditional newspaper brands.

Flowers heads paper’s online advertising sale (Galveston County Daily News)

Thursday, February 28th, 2008

GALVESTON — John Flowers has joined the staff of The Galveston County Daily News as director of online advertising sales. “We’re happy to have someone of John’s background and talent to head our Internet sales efforts,” said Dolph Tillotson, president and publisher of The Daily News.