Archive for March, 2008

Undertone Networks raises millions to buy online ad upstarts (CNET)

Monday, March 31st, 2008

Undertone, one of the last independent online advertising networks, does not disclose terms of the deal, except to say it’s worth more than $40 million.

Geary Interactive Acquires Fathom Online (Search Engine Journal)

Monday, March 31st, 2008

Was just listening to the Daily Search Cast with Danny Sullivan (which I’ll be co-hosting on Wednesday, my first major podcast guest hosting gig!) and Danny mentioned that Fathom Online has been acquired by Geary Interactive. For those of you who are not familiar with Geary, they are a fairly massive Interactive advertising agency which […]

ONLINE NEWSPAPER ADVERTISING JUMPS 19 PERCENT IN 2007 (NAA Presstime)

Monday, March 31st, 2008

Arlington, Va.– Advertising expenditures for newspaper Web sites increased by 18.8 percent to $3.2 billion in 2007, according to preliminary estimates from the Newspaper Association of America.

NBC, Nexstar Investing In Online Expansion For Local TV Stations (CBS News)

Monday, March 31st, 2008

With local TV stations’ sites bringing in more ad revenue, some companies are rethinking their web strategy.  For NBC Universal (NYSE: GE) and Nexstar, that means increased investments in their respective local station web operations, as they explained during the recent Television Bureau of Advertising annual conference. Some details from MediaPost:

Advertising in TMT online (The Moscow Times)

Monday, March 31st, 2008

TheMoscowTimes.com is the Internet’s most popular English-language Russian news site, and one of the best ways to reach a worldwide audience of business leaders and Russia-watchers.

Google Now Controls 69% of Online Advertising Market (Search Engine Journal)

Monday, March 31st, 2008

Google’s acquisition of DoubleClick has turned the company into double the online advertising juggernaut that it once was, with a total advertising market share of 69% according to Attributor’s study. Google enjoys a 35% share of advertising to unique users while DoubleClick enters the Googleplex with its own 34%. Combined, the two forces serve advertising to […]

Microsoft’s Bid for Yahoo Is All About Big-Budget Brand Advertising (Addict 3D)

Monday, March 31st, 2008

Advertising online has seen its ups and downs over the years, but despite Google’s having emerged as the industry leader, Yahoo impresses with its graphics-intensive ads.

Traditional news outlets can prosper from online media growth, says Middle East advertising leader (AME Info)

Monday, March 31st, 2008

Online media may attract increasing ad revenues in the Middle East’s diversifying marketplace, but the role of traditional news outlets is still very much intact, says Saudi Arabia-based advertising sales leader Al-Khaleejiah Advertising & Public Relations Co.

Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events Campaign (PRWeb)

Monday, March 31st, 2008

Overdrive Interactive receives award for Las Vegas Motor Speedway online banner campaign. (PRWeb Mar 31, 2008) Read the full story at http://www.prweb.com/releases/2008/03/prweb812024.htm

Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events Campaign (PRWeb via Yahoo! News)

Monday, March 31st, 2008

Overdrive Interactive receives award for Las Vegas Motor Speedway online banner campaign.