Archive for April, 2008

Integration missteps at AOL led to first flat quarter of advertising since ad-focus strategy (Minneapolis-St. Paul Star Tribune)

Wednesday, April 30th, 2008

NEW YORK – AOL made key mistakes that pushed down display-advertising sales and resulted in the Time Warner Inc. unit’s first quarter of flat ad revenue since it began staking its future on the boom in online ads, executives said Wednesday.

New Report Reveals Online Ads Are Effective in Reaching Mature Adults (Centre Daily Times)

Wednesday, April 30th, 2008

Despite perceptions of the Mature market as not being online, a new report from Focalyst, a Millward Brown specialty practice supported by AARP Services Inc., and Dynamic Logic, a Millward Brown company, finds that not only are there a large number of Matures online, but that they are responsive to Internet advertising.

comScore Plan Metrix Tightly Links Consumers’ Online Media Usage to Their Offline Behavior With Enhanced Monthly … (PR Newswire via Yahoo! Finance)

Wednesday, April 30th, 2008

comScore, Inc. , a leader in measuring the digital world, today announced several enhancements to its comScore Plan Metrix service which improve its timeliness and audience segmentation capabilities. comScore Plan Metrix is used by advertising agencies, marketers, and publishers to link consumers’ offline behavior and attitudes with their online activity.

Buffalo bucks U.S. decline in online ads (Business First of Buffalo)

Wednesday, April 30th, 2008

Online advertising held steady in Western New York this month, defying a substantial downturn reported Wednesday by The Conference Board.

Picnik Selects Tribal Fusion as Their Major Online Advertising Partner (PR Newswire via Yahoo! Finance)

Wednesday, April 30th, 2008

Tribal Fusion, the online advertising network and leading site-representation company owned by Exponential Interactive, Inc., announced today that it has signed a publisher agreement with Picnik , the leading online photo-editing application.

God Of War III To Go Online??? [News] (Total Video Games)

Wednesday, April 30th, 2008

SCEA job postings for its God of War studio in Santa Monica are advertising for an Online Gameplay Programmer…

Marchex Extends Local Strategy to Mobile Channel – Company to Provide Call-Based Advertising Services to AdMob and … (Centre Daily Times)

Wednesday, April 30th, 2008

Marchex, Inc. (NASDAQ:MCHX) (NASDAQ:MCHXP), a local online advertising company and leading publisher of local content, today announced that it has extended its local advertising strategy to the mobile market, entering into agreements to provide call-based advertising services to three leading mobile advertising providers: AdMob, Ringleader Digital and 4INFO.

Sohu.com says profits soar on advertising, game revenues (America’s Network)

Wednesday, April 30th, 2008

Sohu.com’s first quarter profit quadrupled on strong advertising and online game revenue, an Associated Press report said.

Mixpo Launches Online Video Advertising Platform, Announces Pacts with Real Estate Leaders, Including ActiveRain (Centre Daily Times)

Wednesday, April 30th, 2008

Mixpo, an online video advertising company dedicated to serving the local small and medium-size business (SMB) market, today announced that it has launched a comprehensive online video advertising platform and signed a series of agreements with three leading organizations in the real estate sector, including ActiveRain, Miller Condominium Marketing (MCM Group), and …

Mixpo Launches Online Video Advertising Platform, Announces Pacts with Real Estate Leaders, Including ActiveRain (Business Wire via Yahoo! Finance)

Wednesday, April 30th, 2008

SEATTLE—-Mixpo, an online video advertising company dedicated to serving the local small and medium-size business market, today announced that it has launched a comprehensive online video advertising platform and signed a series of agreements with three leading organizations in the real estate sector, including ActiveRain, Miller Condominium Marketing , and Realogics/UrbanCondominiums.com.