Archive for June, 2008

Online ad spending should grow 20 percent in 2008 (CNET)

Monday, June 30th, 2008

Despite a sour economy, JupiterResearch predicts that a trend away from traditional advertising will continue in the coming years.

DirectoryM offers Phoenix companies free online ads (BizJournals)

Monday, June 30th, 2008

DirectoryM, an advertising platform based in Cambridge, Mass., is providing Phoenix businesses with free online advertising and phone leads for 90 days.

Report: Online Advertising Strong As Ever (WebProNews)

Monday, June 30th, 2008

The advertising industry as a whole isn’t looking so great.  Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing. read more

Advertising & NewspaperMedia (NAA Presstime)

Monday, June 30th, 2008

This monthly electronic newsletters delivers retail, national and classified advertising ideas plus updates on your most important customers. If your job responsibilities include any type advertising revenue you need to be a subscriber.

Online job ads up in Kansas City (The Kansas City Star)

Monday, June 30th, 2008

Employers in the Kansas City metropolitan area were advertising 5.1 percent more jobs online in June 2008 than in June 2007, The Conference Board reported today.

Online Ads’ Global Share To Break 10 Percent Mark In ’08; Internet Ads To Rise 26.7 Percent: Zenith (CBS News)

Monday, June 30th, 2008

ZenithOptimedia’s optimistic predictions for online is holding steady. The Publicis Groupe media buyer’s latest forecast expects global internet ad spend to grow 26.7 percent and break through the 10 percent share barrier this yeara year earlier than Zenith predicted just three months ago . By 2010 Zenith predicts online will attract 13.6 percent of all advertising, well ahead of the company’s …

Rambler Introduces Contextual Advertising around Online Video Content With Begun.Videocontext (Business Wire via Yahoo! Finance)

Monday, June 30th, 2008

LONDON—-Rambler Media Ltd. , operating one of Russia’s most popular internet brands, announces the introduction of contextual advertising on its online video sharing community website Rambler Vision .

Behavioral targeting: Google puts cookies to work (International Herald Tribune)

Sunday, June 29th, 2008

Google, with its deep reservoir of data about online behavior, is for the first time testing ways to use some of that information to aim advertising at Web surfers who use its search engine.

Drudgery Preview Debut Online (antiMUSIC)

Sunday, June 29th, 2008

A top story from this week. Drudgery has streamed their entire debut album “Rust” online on their Myspace page.

ZMOT Project Serves Online Advertisers (PRWeb)

Sunday, June 29th, 2008

The online advertising project ZMOT (http://zmot.com) is live! From now on the powerful online advertising technologies are offered to those who want to get noticed without spending vast budgets on the long-term campaigns. The wide range of flexible advertising solutions is now available for easy and quick website promotion. (PRWeb Jun 29, 2008) Read the full story at …