Archive for July, 2008

Online advertising will thrive despite economy, Jupiter says (InternetRetailer.com)

Thursday, July 31st, 2008

A weakened economy likely won’t hurt online ad spending, as retailers and other online marketers shift more of their marketing budget toward the more accountable and ROI-driven online channel, according to a new report from JupiterResearch LLC., which predicts that total online ad spending will grow 20% from last year to reach $23.8 billion this year.

Airlines advertising on tickets (The Beaver County Times)

Thursday, July 31st, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.

Report: Newspapers, Yellow Pages Battle For Local Online Advertising Revenues (Search Engine Land)

Thursday, July 31st, 2008

A new report from analyst firm Borrell Associates contains fairly dire revenue projections for both local newspapers and print yellow pages ($5 billion in projected print revenue losses in five years). The newspaper angle is picked up today by the Wall Street Journal and PaidContent , which both lay out some of the numbers. The report is called “Say Goodbye to Yellow Pages.” Click …

Even As Local Online Ad Spend Surges, Newspapers Can’t Win (CBS News)

Thursday, July 31st, 2008

In the daily drumbeat of bad news for newspapers, the growth of online advertising would seem to offer some solace to the beleaguered industry. But as a WSJ piece tells it, they still can’t make a go of it. After some promise two years ago, stats from local media researcher Borrell Associates show that newspapers’ share of the local online market is now 27.4 percent, down from 35.9 percent in …

Even As Local Online Ad Spend Surges, Newspapers Can’t Win (paidContent.org via Yahoo! Finance)

Thursday, July 31st, 2008

In the daily drumbeat of bad news for newspapers, the growth of online advertising would seem to offer some solace to the beleaguered industry. But as a WSJ piece tells it, they still can’t make a go of it.

Google testing video AdSense for games [Online Advertising] (Valleywag)

Wednesday, July 30th, 2008

VentureBeat’s Dean Takahashi did the reporting so I don’t have to: “Sources close to the matter said that Google has developed an in-game advertising technology that allows it to insert video ads… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Honolulu online job listings up 9.5% in July (BizJournals)

Wednesday, July 30th, 2008

Online advertising for employment was up in Honolulu during July, despite a decline nationwide, according to a report by The Conference Board released Wednesday.

Interpublic to buy stake in online business agency (AP via Yahoo! Finance)

Wednesday, July 30th, 2008

Advertising and marketing company Interpublic Group of Cos. Inc. said Wednesday it is buying a stake in HUGE, a company that designs and develops online businesses.

Online Advertising Effectiveness Gets Significant Boost from Branded Content (PR Newswire via Yahoo! Finance)

Wednesday, July 30th, 2008

Across a wide range of advertising metrics, branded content sites outscored Internet industry norms for the Internet 41 out of 43 times according to a new research report released today by the Online Publishers Association .

Airlines advertising on tickets (The Beaver County Times)

Wednesday, July 30th, 2008

US Airways, Pittsburgh International Airport’s busiest carrier, and several other airlines plan to start placing advertising on boarding passes printed online through a partnership with a private company.