Archive for August, 2008

Claire Beale on Advertising: Sony’s online, DIY entertainment makes a chilling vision for agencies (Independent)

Sunday, August 31st, 2008

After an August in which almost the entire ad industry turned off the lights and headed for the sun, it’s back-to-school time for adland this week. Expensive tans are wearing new season Mad Men suits (now even clients are sporting T-shirts it’s time for the creative industries to rediscover style), conversations are “Nudge”d by the latest industry buzz book (the essential beach read and more …

6 Internet providers disclose Web tracking for ads (AP via Yahoo! News)

Sunday, August 31st, 2008

The nation’s largest Internet service providers all say they haven’t partnered with Silicon Valley startup NebuAd Inc. to monitor Web surfing and deliver targeted advertising to their subscribers. Here is a look at six smaller service providers, however, that have conducted trials. The companies say all the tests have ended, often to review privacy and related issues. No provider is known to be …

Ad targeting based on ISP tracking now in doubt (AP via Yahoo! Finance)

Sunday, August 31st, 2008

It sounded like a winning proposition — free money — for Internet access providers. By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share of the burgeoning online advertising market dominated by Internet search companies.

(AFX UK Focus) 2008-08-31 14:20 CORRECTED-MySpace overtakes Yahoo in display ad views — report (Interactive Investor)

Sunday, August 31st, 2008

SAN FRANCISCO, Aug 28 (Reuters) – Yahoo Inc has lost its lead of the U.S. market for online display advertising to MySpace and its parent company News Corp’s Fox Interactive Media and MySpace, new industry data shows.

SellMyTimeshareNow.com makes Inc. 5000 (Portsmouth Herald)

Sunday, August 31st, 2008

DOVER and#8212; Red-hot growth has earned SellMyTimeshareNOW.com inclusion to the prestigious Inc. 5000 list for 2008. An online advertising company for timeshare resales and rentals, SellMyTimeshareNOW.com made the list for the first time, ranking No. 1…

Home calendar (Detroit Free Press)

Sunday, August 31st, 2008

Real Estate Investors Assoc.: Greg Cesar will speak on how to market homes and businesses using online and offline classified advertising 5:30-7:15 p.m. Sept. 11 at the MSU Management Education Center, 811 W. Square Lake in Troy. $20 for nonmembers; free for members. 800-747-6742; www.reiaofoakland.com

A bigger inbox: Pay versions of free online mail services (EARTHtimes.org)

Saturday, August 30th, 2008

Munich – Programs like Outlook and Thunderbird are useful for sending and receiving e-mail messages. Another option is to sign up for an e-mail account with one of the many services on the internet. All correspondence can then be handled fully online…

MediaCorp’s mocca.com partners property giant to give customers better experience (Channel NewsAsia via Yahoo! Singapore News)

Saturday, August 30th, 2008

SINGAPORE: Singapore real estate agency, HSR, has partnered mocca — MediaCorp’s Online Communities and Classified Advertising — to reach a wider audience.

MediaCorp’s mocca.com partners property giant to give customers better experience (Channel NewsAsia via Yahoo! Philippines News)

Saturday, August 30th, 2008

SINGAPORE: Singapore real estate agency, HSR, has partnered mocca — MediaCorp’s Online Communities and Classified Advertising — to reach a wider audience.

Microsoft to acquire Greenfield Online (Seattle Post-Intelligencer)

Saturday, August 30th, 2008

Microsoft Corp., seeking to catch Google Inc. in the Internet-search market, agreed to buy Greenfield Online Inc. for $486 million to add Web sites that help consumers find product reviews and compare prices.