Archive for September, 2008

California legislators back Google-Yahoo online ad deal (TODAYonline)

Tuesday, September 30th, 2008

File photo shows visitors walking past the Yahoo tent at the 2008 Consumer Electronics Show (CES) in Las Vegas, Nevada. Eleven California state political leaders are urging US regulators not to interfere with a proposed online advertising tie-up between Google and Yahoo.

California legislators back Google-Yahoo online ad deal (AFP via Yahoo! News)

Tuesday, September 30th, 2008

Eleven California state political leaders are urging US regulators not to interfere with a proposed online advertising tie-up between Google and Yahoo.

Sun Microsystems Discusses Raising Corporate Brand Awareness Through Online Media and Advertising with Gorilla Nation … (Centre Daily Times)

Tuesday, September 30th, 2008

The first of this week’s two installments of Socially Speaking, Sun’s Internet Radio show focused on the latest in social media, will feature Alex Godelman, Vice President of Technology for Gorilla Nation.

Vizu Launches Ad Catalyst Online Brand Advertising Measurement System (PRWeb)

Tuesday, September 30th, 2008

Ad Catalyst heralds a new era for real-time online brand advertising metrics; Additional investment from Greycroft Partners and Draper Fisher Jurvetson to fund growth in online brand measurement (PRWeb Sep 30, 2008) Read the full story at http://www.prweb.com/releases/Vizu/adcatalyst/prweb1406934.htm

MTV sees more ads with social nets, video metrics (Reuters via Yahoo! News)

Tuesday, September 30th, 2008

MTV Networks will track second-by-second viewing of Web commercials and videos, and link viewer online communities built around its TV programs, the network’s digital chief said in an interview focused on the company’s new advertising strategy.

Vizu Launches Ad Catalyst Online Brand Advertising Measurement System (PRWeb via Yahoo! News)

Tuesday, September 30th, 2008

Ad Catalyst heralds a new era for real-time online brand advertising metrics; Additional investment from Greycroft Partners and Draper Fisher Jurvetson to fund growth in online brand measurement

24-7 Press Release Compares Online Press Release Versus Pay Per Click Advertising (PR Newswire via Yahoo! Finance)

Tuesday, September 30th, 2008

24-7 Press Release , a leader in online press release distribution and search engine optimization, compares Pay Per Click advertising versus submitting a press release online.

The Most Important Nine Word Sentence in Advertising (SEO Chat)

Tuesday, September 30th, 2008

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AT&T, Nokia, others invest in Zvents (Reuters via Yahoo! News)

Tuesday, September 30th, 2008

Zvents, a local online search engine and advertising network, said on Tuesday that it had raised $24 million from several investors, including Nokia’s venture capital unit, AT&T Inc and digital map data company Navteq.

The New Online Gaming Ad Playbook (TechNewsWorld.com)

Tuesday, September 30th, 2008

Game publishers have been inserting advertisements into video games almost since games were first developed. But what began as static in-game product placements such as billboards advertising a publisher’s upcoming title in the 1970s has become a much more sophisticated marketing tactic — and a potentially lucrative revenue stream.