Archive for January, 2009

Priceline.com Joins Super Bowl Advertising Lineup (Business Wire via Yahoo! Finance)

Saturday, January 31st, 2009

NORWALK, Conn.—-Priceline.com , said today that it has succeeded in making a last-minute play to join the lineup of TV advertising sponsors for Sunday’s Super Bowl in Tampa, FL, between the Pittsburgh Steelers and Arizona Cardinals.

Google to launch online hard drive: reports (National Post)

Saturday, January 31st, 2009

Google Inc. may own all your online search queries today but it appears the company has larger ambitions to own your hard drive as well

YouTube: crisis a boon to online video ads vs TV (Reuters via Yahoo!Xtra News)

Friday, January 30th, 2009

DAVOS, Switzerland, Jan 30 (Reuters) – The online video advertising market will emerge a winner from the global economic downturn as firms seek cheaper and more precise ways to promote their products, YouTube’s co-founder said on Friday.

YouTube: crisis a boon to online video ads vs TV (Reuters via Yahoo!7 News)

Friday, January 30th, 2009

DAVOS, Switzerland, Jan 30 (Reuters) – The online video advertising market will emerge a winner from the global economic downturn as firms seek cheaper and more precise ways to promote their products, YouTube's co-founder said on Friday.

Web analytics firm Omniture forms alliance with advertising giant WPP (InternetRetailer.com)

Friday, January 30th, 2009

Advertising and marketing conglomerate WPP Group plc has invested $25 million in web analytics firm Omniture Inc. and will train 500 of its employees to use Omniture’s tools, in a deal that registers the growing importance of the Internet for major advertisers.

Online TV Viewers Prefer Variety of Advertising, ABC Says (TVWeek)

Friday, January 30th, 2009

Online television viewers prefer seeing a variety of advertisers in an online episode of a television show, according to data from ABC. The network conducted internal research on the viewing experience of watching primetime shows online and found that bumping the number of brands sponsoring a particular episode from one to as many as four did not negatively affect viewers’ favorable opinions of …

Super Bowl ad strategy integrates TV with online campaigns, Google says (InternetRetailer.com)

Thursday, January 29th, 2009

Integrating television advertising with an online campaign has become a key component of Super Bowl advertising.

Shoring Up The Online Advertising Biz (TechCrunch)

Thursday, January 29th, 2009

The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines . There is just way too much advertising inventory out there, and Websites are actually …

Middle East online ad spend to soar 30% in 2009 (Netimperative)

Thursday, January 29th, 2009

Online advertising in the Middle East is expected to grow by 25-35 percent as a result of the downturn, according to a new study.

Free online computer games win US fans in dismal economy (AFP via Yahoo! News)

Thursday, January 29th, 2009

US videogame lovers seeking fun during tough economic times are turning increasingly to free-to-play online games supported by advertising.