Archive for February, 2009

Baird named advertising director (Jacksonville Patriot)

Saturday, February 28th, 2009

Colleen Baird, who has served as an advertising team leader for Stephens Media in Little Rock, has been promoted to advertising director for nine weekly newspapers, including the Jacksonville Patriot, according to Dennis A. Byrd, publisher.

Microsoft Says Yahoo No ‘Silver Bullet’ to Fix Online (Update2) (Bloomberg)

Friday, February 27th, 2009

Feb. 27 (Bloomberg) — Microsoft Corp. , trailing Google Inc. in online advertising and search-engine users, said joining forces with Yahoo! Inc. wouldn’t be the “silver bullet” that fixes its Internet business.

Analysts Predict First Contraction of Online Ad Market Since 2001 (Association of Alternative Newsweeklies (AAN))

Friday, February 27th, 2009

The research group IDC has reversed its online advertising growth estimates from 10 percent growth in 2009 to a 5 percent drop in revenues in the first quarter that could get worse in the second.

Newsday to charge for online content (The Morning Call)

Friday, February 27th, 2009

Cablevision Systems Corp. will start charging readers to access the New York daily Newsday online, seeking new sources of revenue to make up for plunging advertising sales.

Profits soar at Rightmove as advertising moves online (Daily Telegraph)

Friday, February 27th, 2009

Profits at property website Rightmove jumped 41pc last year despite the collapse in the housing market as advertisers sought cheaper space online.

Microsoft Needs More Than Yahoo to Fix Online Unit (Update1) (Bloomberg)

Thursday, February 26th, 2009

Feb. 26 (Bloomberg) — Microsoft Corp. , trailing Google Inc. in online advertising and search-engine users, said a possible agreement with Yahoo! Inc.

Marketers will spend online in 2009 and they`ll track results, study says (InternetRetailer.com)

Thursday, February 26th, 2009

Online advertising will be spread among different venues to squeeze more out of marketing dollars, according to a new report from Forrester Research Inc. E-retailers also are still looking for a way to clearly tie online ads to return on investments.

Newsday plans to charge for online news (Reuters via Yahoo! News)

Thursday, February 26th, 2009

Cablevision Systems Corp plans to charge online readers of its Newsday newspaper, a move that would make it one of the first large U.S. papers to reverse a trend toward free Web readership.

Online Ad Spend Could See First Decline in Years (InternetNews.com)

Thursday, February 26th, 2009

After years of steady increases in online advertising, the bears have finally caught up.

The True State Of Online Advertising, If There Is One (WebProNews)

Thursday, February 26th, 2009

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal , Market Research Group IDC reports a different point of view. Or is it? ARRGGGHHHHH! I am a little confused by the following sentences that …