Archive for March, 2009

Growth in Online Advertising Slacking Off (E-Commerce Times)

Tuesday, March 31st, 2009

There’s good news and bad news in the latest Internet Advertising Revenue Report, newly released by the Interactive Advertising Bureau and PricewaterhouseCoopers. The good news is that Internet advertising revenues in the U.S. are still growing, topping $23 billion in 2008. The bad news: That growth appears to be flattening.

Young and wealthy consumers like content-based online ads, study says (InternetRetailer.com)

Tuesday, March 31st, 2009

Half of consumers prefer online advertising placed within news articles related to the advertised brand, and the preference rate rises among consumers between the ages of 18 and 24 and consumers who earn at least $75,000 per year, Opinion Research Corp. says in a recent study it conducted for Adfusion, a news article-based online ad network that is a division of digital advertising firm ARAnet.

Google gets into the online music biz (p2pnet.net)

Tuesday, March 31st, 2009

p2pnet news view Music| Advertising:- Under the specious headline ‘Google fights for Chinese internet users with free music service,’ online advertising giant Google has opened an music site in China, “to grab a greater share of online searches in the world’s biggest internet market,” says Times Online. The Big 4 labels, Warner Music, Universal, EMO and […]

WebVisible to Bring Online Advertising to Microsoft Office Live Small Business Customers (Marketwire)

Tuesday, March 31st, 2009

Free Consultation and Discounted Search Engine Marketing Program Offered to Help Customers Build Strong Online Presence, Win New Business

WebVisible to Bring Online Advertising to Microsoft Office Live Small Business Customers (Marketwire via Yahoo! Finance)

Tuesday, March 31st, 2009

WebVisible, Inc., a worldwide leader in local online advertising, today announced it will offer online advertising and marketing services directly to Microsoft Office Live Small Business customers.

IAB: PPC And Search Gain In Q4, FY08 Online Ad Revs At $23B (Search Engine Land)

Tuesday, March 31st, 2009

According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly (”classifieds”) or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion.

Analyst: Worst Days For Display Advertising Are Behind Us (paidContent.org via Yahoo! Finance)

Tuesday, March 31st, 2009

Another analyst is weighing in on the state of display advertising, and he is sunnier than most of his colleagues: In a research note this morning, Piper Jaffray analyst Gene Munster says the display advertising market stabilized in the first quarter and won’t be as bad for the rest of the year as many other people think.

Web advertising revenue in the U.S. grew in 4Q but slower than in past (The Canadian Press via Yahoo! Canada News)

Monday, March 30th, 2009

NEW YORK – U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released Monday.

Advertising meet (The Hindu)

Monday, March 30th, 2009

In a keynote address at a seminar organised by the IAA (International Advertising Association), titled ‘Digital download. Behind the headlines’, Mr Balakrishnan spoke on the state of the online industry.

Online advertising revenue rose in fourth quarter, but growth slower than in past (Minneapolis-St. Paul Star Tribune)

Monday, March 30th, 2009

NEW YORK – U.S. Internet advertising revenue climbed marginally in the fourth quarter in spite of the poor economy. But the growth rate was sluggish compared to previous years.