Archive for May, 2009

IPG Unveils Cadreon Digital Ad Network (AdWeek)

Sunday, May 31st, 2009

NEW YORK After nine months of testing campaign executions, Interpublic Group’s Mediabrands on Monday launches a new ad network called Cadreon. It is geared to purchase multiple forms of digital advertising such as online video, mobile, social networks and digital out-of-home, among others.

mBLAST Launches Next-Generation Online Directory Solution for Publishers (dBusinessNews.com)

Sunday, May 31st, 2009

MANSFIELD CENTER, CT – mBLAST, Inc ., the leader in Media and Marketing Relationship Management, today announced the launch of an enhanced version of its online Directory Management solution that allows publishing clients to build and maintain robust, revenue-generating company, product and membership directories, event calendars, white paper directories, sponsored microsites, and other …

How to handle online purchases gone bad (Courier-Post)

Sunday, May 31st, 2009

The round-trip airfare from Brussels to New York on the European online travel site eDreams (www. edreams.com) was 337 Euros — until Alisa Schlossberg clicked on the “buy” button. Then it jumped to 592 Euros, creating an eNightmare.

Over 8mn videos viewed on MBC’s ‘Shahed Online’ Internet TV offering (AME Info)

Sunday, May 31st, 2009

MBC Group and Etisalat today announced that over 8mn videos have been viewed through ‘Internet TV’ platform on MBC’s ‘Shahed Online’ offering since its launch in Ramadan 2008.

Cannon Advertising Helps Make Inventory Closeout A Huge Success At The Oaks At Boca Raton (PRWeb via Yahoo! News)

Sunday, May 31st, 2009

Cannon Advertising, Boca Raton assists the Oaks at Boca Raton with the sale of all standing inventory!

David takes on Googliath for a slice of the profits in the online shopping world (Independent)

Saturday, May 30th, 2009

Internet entrepreneur Nick Brummitt got such a bee in his bonnet about paying so much money to Google for advertising that he’s set up a new online directory to rival the American monster. Brummitt’s site – theinternet.co.uk – goes live this weekend and is open to Britain’s 6,000 online shops and 1.7 million offline small businesses. Once on the website, they can advertise their businesses with …

Newspapers Consider Charging Online Fees (CBS4 Miami)

Saturday, May 30th, 2009

Would you pay for what you’ve been getting free online? The struggling newspaper industry is apparently hoping that you will. As CBS station WBBM-TV’s Vince Gerasole reports, at a quiet industry summit held here in Chicago, some of the biggest names in the industry this week discussed ways to charge for their online content.

UKOM in final stages to launch online planning tool (Mad.co.uk)

Friday, May 29th, 2009

The UK Online Measurement Company (UKOM) has enlisted the help of the Institute of Practitioners in Advertising and ISBA to discuss with advertisers, media owners and agencies the creation of an online planning currency.

UKOM in final stages to launch online planning tool (Mad.co.uk)

Friday, May 29th, 2009

The UK Online Measurement Company (UKOM) has enlisted the help of the Institute of Practitioners in Advertising and ISBA to discuss with advertisers, media owners and agencies the creation of an online planning currency.

UKOM in final stages to launch online planning tool (Mad.co.uk)

Friday, May 29th, 2009

The UK Online Measurement Company (UKOM) has enlisted the help of the Institute of Practitioners in Advertising and ISBA to discuss with advertisers, media owners and agencies the creation of an online planning currency.