Archive for July, 2009

Online magazines give S.F.’s Zinio a boost (San Francisco Chronicle)

Friday, July 31st, 2009

When Zinio LLC of San Francisco started in 2001, the concept of reading magazines, books and newspapers on a portable device was being derided as cumbersome and expensive. But today, with traditional print publishers struggling to keep up with an accelerating… Sponsored Topics: San Francisco – Online magazine – Zinio – Magazine – United States

Expedia.com Selects The Martin Agency as New Advertising Partner (PR Newswire via Yahoo! Finance)

Friday, July 31st, 2009

Expedia.comĀ®, the world’s leading online travel agency, has selected The Martin Agency as its new advertising agency of record. The Martin Agency will be responsible for Expedia.com’s advertising including broadcast, print, radio, and digital brand marketing.

Jarvis Coffin: Striking value into the hearts of buyers and sellers online: $25 billion more might just do it. (The Huffington Post)

Friday, July 31st, 2009

Media Post reports that Dave Zinman, VP and GM of Display Advertising at Yahoo!, was talking about “signals” in his presentation to the OMMA Behavioral…

Newspapers to ask online readers to pay up (Canadian Business)

Friday, July 31st, 2009

Newspaper publishers are looking at new ways to make money, but can they force readers to pay for online content that’s now free?

The Online Ad Recession Continues. Is This What A Reset Looks Like? (TechCrunch)

Friday, July 31st, 2009

The recession in online advertising, which began in the first quarter of 2009 , continued into the second. Every quarter we keep track of the combined advertising revenues of the four largest Web advertising companies ( Google , Yahoo , Microsoft , and AOL ), which together represent the lion’s share of all online advertising revenues and is a decent proxy for the market as a whole. In the …

Year over year, more marketers turning online (BizReport)

Thursday, July 30th, 2009

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms of advertising continue to rise.

The Continuing Search for Online Ads that Work (Poynter Institute)

Thursday, July 30th, 2009

Online advertising hasn’t been a bust for traditional media sites, but it certainly has been a disappointment. The present situation is that the rich (Google) get richer as search revenues grow even in a recession.

Southern Comfort goes all in on web advertising (e-Consultancy)

Thursday, July 30th, 2009

What difference do relaxed advertising policies online offer for liquor brands? A lot. Online, alcohol companies can attach themselves to content and audiences that have been elusive in traditional spaces. And for a company like Southern Comfort, that means getting rid of traditional ad spend entirely.

Timeshare Resale Advertising Leader Sell My Timeshare NOW Releases Business Synopsis Demonstrating Growth and Expansion (Marketwire)

Thursday, July 30th, 2009

DOVER, NH–(Marketwire – July 30, 2009) – Sell My Timeshare NOW, the global leader in the online marketing and advertising of timeshare resales and timeshare rentals, has released a promising midyear report marked by both expansion and strong numbers. In addition to opening a new Orlando timeshare advertising sales office, Sell My Timeshare NOW has seen year-over-year increases in both website …

Social Media Ventures, Inc. Announces Online Advertising Banner Promotion With YourNetPlus.com for the Marketing of … (Marketwire)

Thursday, July 30th, 2009

JERICHO, NY–(Marketwire – July 30, 2009) – Social Media Ventures, Inc. ( PINKSHEETS : SMVI ) announced a new online banner promotion for its social networking site for pet enthusiasts, PetsPlaces.com ( www.petsplaces.com ). A banner advertising PetsPlaces.com will be featured on approximately two hundred active web portals in the United States, which are hosted by YourNetPlus.com. The …