Archive for August, 2009

Sympatico.MSN.ca website to split into separate Bell, Microsoft portals (The Canadian Press via Yahoo! Canada News)

Monday, August 31st, 2009

MONTREAL – Consumers who go to Sympatico.MSN.ca will be redirected on Tuesday as Bell (TSX:BCE) and software company Microsoft Corp. (Nasdaq:MSFT) part ways to win readers and online advertising dollars

Online job listings for Florida rose sharply in August, Conference Board says (Sun-Sentinel)

Monday, August 31st, 2009

Florida was among the states with strong gains in online job advertising in August, according to a report released today by The Conference Board.

Conference Board: Online job ads jump in Colorado, but still well below last year (BizJournals)

Monday, August 31st, 2009

Online job ads in Colorado jumped 2.4 percent in August from the previous month but were down 40 percent from the same month a year earlier, the Conference Board said Monday in its monthly report on Internet help-wanted advertising.

SpotMixer and Google Pair to Offer Self-Serve Online Video Ads (ClickZ)

Monday, August 31st, 2009

The partnership expands the relationship between Google’s TV ad service and the do-it-yourself online video ad firm.

Walmart Brings Other Retailers on Board for Online Sales (WebProNews)

Monday, August 31st, 2009

Over the years, Walmart has been widely criticized in some circles for essentially stamping out small businesses across America with its ever-expanding presence. There have even been documentaries made about this . But that’s about the offline world right? Walmart has now introduced ” The Walmart Marketplace, ” a new online initiative, in which it bolsters its inventory by partnering with other …

Facebook Sets Sights On Online Payments Business (Nasdaq)

Monday, August 31st, 2009

SAN FRANCISCO -(Dow Jones)- Social network Facebook Inc., already a growing threat to established Internet portals, might also be setting its sights on eBay Inc.’s (EBAY) PayPal online payments unit.

Personalized In-Game Advertising In Upcoming Titles (Slashdot)

Sunday, August 30th, 2009

Scythal writes “In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like Need for Speed: Shift will feature the technology that continuously collects ‘anonymous’ information about users, sends them to the Massive database for …

Online double counting removed (The Australian)

Sunday, August 30th, 2009

NIELSEN Online is considering linking the cost of its hybrid audience measurement system to the expected growth of online advertising, which last week was tipped to increase in three years to 20 per cent of the $13 billion advertising market — up from 14per cent.

Now Fortune May Follow YouTube Fame (NPR)

Sunday, August 30th, 2009

The online video Web site recently announced that users who create just one viral video are eligible for advertising partnerships with the company. Now, those behind the videos that become the next big thing on YouTube can cash in on their 15 minutes of fame.

Online ad spending contracts 5% in Q2 (Manila Bulletin)

Sunday, August 30th, 2009

A new report from research firm IDC has revealed that worldwide spending on Internet advertising fell for the second consecutive quarter, by 5 percent, to $13.9 billion from $14.7 billion in the same quarter a year ago.