Archive for October, 2009

Fallon wins £5m ad account for SeeSaw (Guardian Unlimited)

Saturday, October 31st, 2009

Agency behind Cadbury ‘Gorilla’ and Sony ‘Balls’ adverts charged with making SeeSaw as well-known as the iPlayer Arqiva has appointed Fallon, the advertising agency behind commercials such as the Cadbury “Gorilla” and Sony “Balls”, to the £5m-plus annual account to make its online TV service SeeSaw a household name. The transmission company has asked Fallon to create the launch campaign aimed at …

Automotive Dealers Learn How to Leverage Google’s Secrets to Achieve Google-Like Success in Online Vehicle Advertising (The Auto Channel)

Saturday, October 31st, 2009

CHICAGO, Oct. 31 — Optimizing relevance for consumers has been the key to success for Google and now executives at FirstLook, the pioneer in automotive retail performance solutions, are illustrating how this model can be the key to success for automotive dealers in their online vehicle advertising.

AXcess News: Breeders Cup a Sure Bet for Online Advertising Agency (Marketwire)

Friday, October 30th, 2009

NEW YORK, NY–(Marketwire – October 30, 2009) – For the first time in history, millions of European sports betting enthusiasts will be able to place wagers on next week’s 2009 Breeders Cup race in Santa Anita through TVG, a subsidiary of Betfair, which will televise the race. But the big winner may be Play LA, Inc. ( OTCBB : PLLAF ), which will be Betfair’s primary online advertising partner …

ISA Outlines InTech Editorial Strategy; Selects Automation.com as Advertising Sales Partner (Instrumentation Systems and Automation Society)

Friday, October 30th, 2009

Research Triangle Park, North Carolina (30 October 2009) – The International Society of Automation announced today the editorial strategy for the print, digital, and online content of its technical publication, InTech magazine.

Newspapers solicit reader ideas on maintaining credibility in emerging online world (Minneapolis-St. Paul Star Tribune)

Friday, October 30th, 2009

ST. LOUIS – Publishing online creates a new set of problems for newspapers. Some people ask to have stories “unpublished,” while others leave nasty, unsigned comments on articles. Now some newspapers are appealing to their own readers for advice.

An Advertising Rebound? (Forbes)

Friday, October 30th, 2009

Martin Sorrell’s media giant sees fragility ahead as it waits for advertising to pick up to pre-2008 levels.

An Advertising Rebound? (Forbes)

Friday, October 30th, 2009

Media giant sees fragility ahead for consumers as it waits for advertising to pick up to pre-2008 levels.

Groundbreaking Breeders Cup Wagering Through UK Opens Up New Online Advertising Opportunities for Play LA Inc. (Business Wire via Yahoo! Finance)

Friday, October 30th, 2009

TORTOLA, British Virgin Islands—-Play LA Inc. , has declared Betfair, the worlds largest, legal online wagering company, to be it’s primary advertising partner for the 2009 Breeders Cup coverage published on their UK flagship website, www.bettingchoice.co.uk.

Marketers have a growing number of tools to track online display ads (InternetRetailer.com)

Thursday, October 29th, 2009

With an expanding selection of technology vendors and tools for measuring customer activity against online display advertising, the most popular tools—for now, at least—are web analytics applications, Forrester Research Inc. says in a new report, “The Interactive Attribution Landscape..”

Kohl’s Says Online Sales to Grow at Least 30% in 2009 (Update1) (Bloomberg)

Thursday, October 29th, 2009

Oct. 29 (Bloomberg) — Kohl’s Corp., the fourth- largest U.S. department-store chain, expects Internet sales to climb at least 30 percent this year as it boosts advertising through sites including AOL.com.