Archive for December, 2009

Rochester businesses: Online social media had a big year (Post-Bulletin)

Thursday, December 31st, 2009

  Online social media sites such as Facebook and Twitter really went to work in 2009.

Cartoon Network sees tripling of online users to 65 million in RP (Manila Bulletin via Yahoo! Philippines News)

Thursday, December 31st, 2009

Cartoon Network, one of the leading kids channels in the Philippines, expects internet users to triple from 21 million to date to 65 million by 2012 and 49 percent of these will be in the kid space – Filipinos 10 to 19-years-old – “close to the core of our business,” according to Jeremy Carr, Vice President, Regional Entertainment Advertising Sales for Turner Entertainment Networks Asia, Inc …

Share credit card bills online with Blippy (CNN)

Thursday, December 31st, 2009

Our approach to privacy evolved rapidly in 2009, as a growing array of online services propounded the benefits of digital sharing.

Cross MediaWorks Releases 2010 Advertising, Content, & Media Predictions (Business Wire via Yahoo! Finance)

Thursday, December 31st, 2009

NEW YORK—-National multi-platform media firm Cross MediaWorks’ CEO Marc Krigsman and COO Larry Rubin have announced their 2010 advertising, content, and media predictions based on their industry experience, including: An improvement in ad spending in 2010, especially by the automotive, financial, and healthcare industries.

Display Advertising (SMU Daily Campus)

Thursday, December 31st, 2009

For more information regarding advertising with The Daily Campus , please contact Diana Denton by e-mail or call at (214)768-4111.

Four ways technology will change advertising in 2010 (Muzi)

Wednesday, December 30th, 2009

Chicago – From print to radio, TV to the Internet, businesses trying to sell you stuff have quickly taken to new technology. Today, this means targeting social networks like Facebook, online video sites, and that smart phone in your purse or pocket.

Rising Competition Slows Growth For Google’s Online Ad Network (Investor’s Business Daily via Yahoo! News)

Wednesday, December 30th, 2009

Online ad networks are no longer a slam-dunk business for Google or Yahoo.

Group: Online Ad Networks Mostly Comply With Privacy Rules (PC World)

Wednesday, December 30th, 2009

NAI’s member advertising networks are generally complying with privacy guidelines, the group says.

Group: Online Ad Networks Mostly Comply With Privacy Rules (PC World via Yahoo! News)

Wednesday, December 30th, 2009

Despite concerns from some privacy groups and U.S. lawmakers about behavioral advertising, most large advertising networks generally comply with a set of privacy and data-handling standards adopted by the Network Advertising Initiative a year ago, the NAI said in a report released Wednesday.

Pepsi Shifting NFL Ad Dollars Online (WebProNews)

Wednesday, December 30th, 2009

In what may be a mini ‘bell weather moment’ in advertising, Pepsi has decided to keep its usual Super Bowl advertising money in its bank account. While they are not exactly saving it they are certainly redirecting it to online opportunities. I say this is a potential ‘bell weather’ moment because it ends a streak of 23 consecutive years where Pepsi has advertised during the event that attracts …