Archive for January, 2010

Online Advertising Rates (Laramie Boomerang)

Sunday, January 31st, 2010

NOW HIRING DIRECT SALES REPS: We are seeking Self Motivated, Outgoing people to add to our team promoting services for the local telecommunications provider in the area. Where else can you make your own hrs. and earn full time pay?

Farm to school program offers manual, online tools for schools and producers (High Plains Journal)

Sunday, January 31st, 2010

Oklahoma Oklahoma’s Farm to School program is distributing a new publication with tips and tools for producers and school service programs to help increase locally grown foods in schools. The manual is also available online with several produce and cost calculators as well as food safety logs for producers.

YellaWood Launches Bullish Building Products Campaign (Business Wire via Yahoo! Finance)

Sunday, January 31st, 2010

ABBEVILLE, Ala.—-Great Southern Wood Preserving, Incorporated , the nation’s largest producer of pressure treated pine under the YellaWood brand, today launched an integrated branding effort that utilizes a sweepstakes, television advertising, outdoor, point-of-sale, social media, two Web sites , pay-per-click advertising, online banner advertising, search engine optimization, and a unique …

Advertising gathers strength (The Australian)

Sunday, January 31st, 2010

COMPETITION will be fierce, but all platforms should benefit.

Online advertising solutions co IgnitAd raises $1m (Globes Online)

Sunday, January 31st, 2010

DFJ Fishman and JVP made the investment

Commentary: The Super Bowl and the meaning of advertising (Austin American-Statesman)

Saturday, January 30th, 2010

Commentary: The Super Bowl and the meaning of advertising

Online Video Viewing Soared In 2009 (WebProNews)

Saturday, January 30th, 2010

The media sector performed well in 2009, recovering $200 billion of value, or 63 percent of what it lost in 2008, online content providers and distributors made up more than half of these gains, according to a new report by consulting firm Oliver Wyman. The largest gains were in China, where the media sector market value increased by 200 percent. The report indicates that the trend toward online …

‘We want global platforms’: Q&A with Yahoo’s Matt idema (National Post)

Saturday, January 30th, 2010

Financial Post technology reporter Matt Hartley sat down with Matt Idema, Yahoo vice-president and country manager for Canada, to discuss Yahoo’s new direction, the growth of online advertising and how the web company plans to stand out during the upcoming Olympic Games

Microsoft to Google: Get Ready to Get Grilled in Europe (E-Commerce Times)

Saturday, January 30th, 2010

Microsoft’s top lawyer said Monday that Google will inevitably have to answer questions about its huge market share in selling advertisements linked to results from its search engine. Microsoft’s general counsel Brad Smith said the search advertising market has become “the fundamental economic engine for content online” and “the gateway to content on the Internet.”

Context is King: How Videos Are Found And Consumed Online (TechCrunch)

Saturday, January 30th, 2010

Editor’s note : This is the third in a series of posts by guest writer Ashkan Karbasfrooshan . Previously, he wrote about the State of Online Video , and 12 Surprising Things Holding Back Online Video Advertising . In part 3 today, he examines how videos are found and consumed online. Karbasfrooshan is the founder and CEO of WatchMojo , a producer of premium, informative and entertaining video …