Archive for April, 2010

Online Advertising Revenues Jump Almost 15 Percent In First Quarter

Friday, April 30th, 2010

The online advertising industry saw growth accelerate in the first quarter, with the combined advertising revenues of the four largest players (Google, Yahoo, Microsoft, and AOL) jumping almost 15 percent to $8.8 billion. This compares to 10 percent annual growth in the fourth quarter , and negative growth the first two quarters of last year (aka, the Great Advertising Recession of 2009 …

EBay founder launches online news service

Friday, April 30th, 2010

The entrepreneur who created a virtual marketplace that connects sellers and buyers worldwide is launching an online news site where people will pay to exchange ideas and discuss issues affecting their communities.

Daisy Whitney: Online Video Advertising to Increase 35 Precent in 2010, eMarketer CEO (video)

Friday, April 30th, 2010

SAN FRANCISCO, Calif — Online video is the fastest growing sectors in advertising, with spending expected to be up nearly? 35 percent this year, says…

Privacy Concerns Limit Online Ads, Study Says

Friday, April 30th, 2010

Privacy advocates have had an impact on Madison Avenue after all, according to a new study. Among marketers, privacy groups are often portrayed as scare mongers out of touch with ordinary consumers, who overstate the privacy perils of data collection online.

YouTube Dominates Online Video

Friday, April 30th, 2010

The Google-owned site reached 75% of the 180 million Internet users who watched online video in March.

Traffic Engine Inc. Launches SMarT Adx Display Advertising Network

Friday, April 30th, 2010

Traffic Engine, Inc., the recognized leader in innovative search technology and online marketing strategies, announced today that it now offers display advertising through the SMarT Adx Advertising Network. This new network service brings increased ROI to businesses of all sizes by placing their brand messages before the most relevant, targeted audiences.

PreferenceCentral lets consumers manage the advertising they see online. Will they use it?

Thursday, April 29th, 2010

Online advertisers are working hard to self-regulate and avoid the wrath of the Federal Trade Commission when it comes to behavioral targeting. To help with those efforts, spam management company UnsubCentral launched a new tool that gives people more control over the ads they see online.

Metacafe Expands Advertising Sales Team, Underscoring Momentum in Online Video Entertainment

Thursday, April 29th, 2010

SAN FRANCISCO—-Metacafe?, the first online destination solely dedicated to showcasing the best entertainment-related videos, has expanded its sales team to meet the growing demand for its online video advertising.

Advertising decline moderates at Mecom

Thursday, April 29th, 2010

LONDON (SHARECAST) – Shareholders in mainland European newspaper publisher Mecom have seen the value of their shares double since the end of January as the advertising market pulled out of its freefall, and there were further promising signs for the company in the first quarter of 2010.

UnsubCentral Introduces First Solution That Empowers Consumers to Control Their Own Online Advertising Experience

Thursday, April 29th, 2010

PreferenceCentral Provides Consumers With Choice Over Which Content They Prefer to Engage With Across the Web at the Brand, Network and Publisher Level