Archive for May, 2010

Right clicks for Net ads

Monday, May 31st, 2010

Think about online advertising and the first thing that comes to your mind is large enterprises pumping in millions of dollars…

Bigmouthmedia Survey Reveals Public Believe Online Financial Advertising is Dishonest

Sunday, May 30th, 2010

Bigmouthmedia survey reveals 77% of users believe online financial advertising is dishonest. (PRWeb May 30, 2010) Read the full story at http://www.prweb.com/releases/2010/05/prweb4065834.htm

Ad Planner 1000 Lets Google Ad Clients Target Top Sites

Friday, May 28th, 2010

Google gave its online advertising clients a new tool Thursday that gives them the ability to restrict their online marketing campaigns to the world’s top 1,000 web domains from Facebook on down, based on unique visitor numbers. Google said it launched the new Ad Planner 1000 filter in response to feedback from a number of customers running branding campaigns.

Publishing Executives Announce New Partnership in Digital Media Consulting

Friday, May 28th, 2010

Expertise in publishing technology, online advertising, and marketing allow a full-service approach for clients seeking growth in new publishing opportunities

Online Advertising for Newspapers is ‘Turning for the Better,’ Still Not Bringing in More Money Than Classifieds

Thursday, May 27th, 2010

Online advertising is growing again! Online sales grew 4.9 percent in the first quarter to $730.4 million, according to Bloomberg Newspaper Association of America president John Sturm said things were “turning for the better” about the first quarter numbers, which were released today. Advertising online for newspapers still hasn’t caught up to numbers from 2008, when $804.1 million worth of ads …

Reportlinker Adds Online Video Advertising: Strategies & Results

Thursday, May 27th, 2010

Reportlinker.com announces that a new market research report is available in its catalogue:

U.S. Newspaper Web-Ad Sales Rise First Time Since 08 (Update1)

Thursday, May 27th, 2010

May 27 (Bloomberg) — U.S. newspaper publishers in the first quarter reported their first gain in online advertising sales since the same period in 2008, helping offset a continued decline in more lucrative print ads.

Latitude Launches Into Online Audio and Video Advertising With Fitness First Signing Up for Spotify

Thursday, May 27th, 2010

Latitude Digital Marketing, a leading digital marketing agency, today announces it is launching an online audio and video advertising service with Fitness First, the world’s largest privately owned health club group, signing up to its Spotify advertising service. The campaign for Fitness First will centre around driving downloads of its free three day pass through the music streaming service …

LookSmart, a Leader in Online Search Advertising, to Exhibit at Online Marketing Virtual Summit

Thursday, May 27th, 2010

SAN FRANCISCO — LookSmart, Ltd. , an online search advertising solutions company, today announced that the company is exhibiting alongside other influential industry leaders at ClickZ and Online Marketing Summit’s Online Marketing Virtual Summit.

Online Deals: Scams or Steals?

Wednesday, May 26th, 2010

TRAVEL writers often suggest that readers sign up for e-mail alerts from airlines, hotels and car rental companies advertising tempting discounts and deals.