Archive for September, 2010

Intel and Covario Win OMMA Award for Best Online Advertising for “Core Family” Campaign

Thursday, September 30th, 2010

NEW YORK, NY–(Marketwire – 09/30/10) – Covario, Inc., one of the nation’s largest independent providers of search marketing software solutions and agency services, teamed up with its client Intel Corporation to win an OMMA (online media, marketing and advertising) Award for the Best Integrated Online Campaign in the Technology Vertical category. The winning entry centered on Intel’s “Core …

Google Looks at the Future of Online Advertising

Thursday, September 30th, 2010

Richer display ads will include social aspects, personalization and more.

Monsters are Coming to New York — AdMonsters, that is: Making Ad Ops Sexy

Thursday, September 30th, 2010

First, there was Yahoo! and then came Google. Facebook followed soon after and now online advertising is all about ops or rather, OPS. But what is ops?

Online Advertising Giant Simply Launches Banner Advertising Tools

Thursday, September 30th, 2010

Simply, an online advertising agency with more than 9000 of its own publishers, has launched a set of banner advertising tools which let marketing execs and website owners create professional looking flash banners themselves as part of setting up an online ad campaign.

American Express, Mediabrands and Universal McCann Execs to Headline Rocket Fuel Event

Wednesday, September 29th, 2010

Rocket Fuel Hosts Panel on Transforming Online Advertising With Opening Keynote From The Facebook Effect Author David Kirkpatrick

Foodbuzz Wins 2010 OMMA Award for Work With Newman’s Own

Wednesday, September 29th, 2010

Recognized for Online Advertising Creativity in Sponsorship Category

ABA Asserts Copyright On Its Lawyer-Advertising Rules

Wednesday, September 29th, 2010

New recommendations from the ABA on online advertising are available only under copyright.

Google envisions bright future for online display advertising

Tuesday, September 28th, 2010

Internet search giant Google hit Madison Avenue Tuesday, making seven predictions about the future of online display advertising. At the Interactive Advertising Bureau’s Mixx conference in New York, Neal Mohan, the vice president of product management responsible for display advertising, and Barry Salzman, managing director of media platforms business, argued that display advertising is on the …

SVnetwork Campaign Wins OMMA Award for Online Advertising Creativity

Tuesday, September 28th, 2010

LOS ANGELES, Sept. 28 /PRNewswire/ — SVnetwork’s campaign for Microsoft Bing on Zynga’s FarmVille has won the OMMA Award for Online Advertising Creativity in the social media category. The collaboration with Deep Focus was honored at MediaPost’s annual event recognizing the year’s best in online media, marketing, and advertising. (Logo: http://photos.prnewswire.com/prnh/20100907 …

SVnetwork Campaign Wins OMMA Award for Online Advertising Creativity

Tuesday, September 28th, 2010

SVnetwork’s campaign for Microsoft Bing on Zynga’s FarmVille has won the OMMA Award for Online Advertising Creativity in the social media category. Â The collaboration with Deep Focus was honored at MediaPost’s annual event recognizing the year’s best in online media, marketing, and advertising. Â