Archive for October, 2010

Outbrain: Turning Advertisers to Aggregators

Sunday, October 31st, 2010

Are advertisers the new aggregators? A company called Outbrain thinks so and is seriously stretching the definition of contextual relevancy by letting advertisers actually become distributors of content.

Specific Media Gets Into Video With N.Y Acquisition

Sunday, October 31st, 2010

Irvine’s Specific Media acquired a New York-based video advertising provider, in the Technology column

‘Tennessean,’ Yahoo develop partnership

Sunday, October 31st, 2010

The Tennessean is partnering with Web giant Yahoo to sell advertising space on various Yahoo online sites to local businesses that want to broaden their reach or target specific consumers.

Ifeelgoods’ Facebook Credits for Online Advertising Featured in ad:tech New York 2010 Innovation Alley

Friday, October 29th, 2010

Ifeelgoods, Inc., a virtual goods incentive company, has been selected for Innovation Alley at ad:tech New York 2010, where it will be featuring its innovative use of Facebook Credits as an incentive in online advertising. Innovation Alley is a dedicated area on the ad:tech exhibit floor showcasing start-up companies with innovative digital marketing products. ad:tech is scheduled for November 3 …

Criteo Unveils Powerhouse Board of Advisors

Friday, October 29th, 2010

Online Advertising and E-Commerce Veterans Add Decades of Expertise to Criteo’s Portfolio and Services

Publishers in BrightRoll Study Point to Online Video Advertising as a Rapidly Growing Category and a Trusted Source of …

Thursday, October 28th, 2010

Survey Finds Video Outpacing Other Categories of Online Advertising by at Least 25 Percent

Publishers in BrightRoll Study Point to Online Video Advertising as a Rapidly Growing Category and a Trusted Source of …

Thursday, October 28th, 2010

SAN FRANCISCO, CA–(Marketwire – 10/28/10) – BrightRoll , the leading provider of online video advertising services, today released the results of its inaugural survey of leading U.S.-based online publishers. The survey was conducted as a complement to BrightRoll’s annual agency survey designed to gather information and perspectives from agency executives and media buyers. Both surveys have the …

Business briefly: Seattle Times, KING 5 partner in advertising

Thursday, October 28th, 2010

KING 5 radio and the Seattle Times have formed a joint partnership to build and manage a local online advertising network. The two will work with online publishers to sell ads on their web pages and share the corresponding revenue.

Business briefly: Seattle Times, KING 5 partner in advertising

Wednesday, October 27th, 2010

KING 5 radio and the Seattle Times have formed a joint partnership to build and manage a local online advertising network. The two will work with online publishers to sell ads on their web pages and share the corresponding revenue.

IAC 3Q revenue up, profit down on year-ago boost

Wednesday, October 27th, 2010

(AP) — IAC/InterActiveCorp, the Internet company run by billionaire Barry Diller, saw a big jump in revenue in the latest quarter because of improvements in online advertising and an expansion in the number of people looking online for love.