Archive for December, 2010

Advertising in a year without World Cup

Friday, December 31st, 2010

Election, Budget 2011 initiatives may drive spending.

Mortgage lenders now advertising as crisis solvers

Friday, December 31st, 2010

PacWest Funding’s CEO watched in late 2007 as rival mortgage brokerages, banks and collaborators collapsed under the weight of the declining housing market.

How to Use Humor in Advertising

Friday, December 31st, 2010

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or online-only, have involved humor. As an audience, consumers most enjoy being entertained instead of pitched, and so appealing to them emotionally can lead to further engagement with your product in …

Facebook outhustles Google for No. 1

Friday, December 31st, 2010

Dec. 30 (Bloomberg) — Rory Maher, an analyst for Hudson Square Research, talks about Google Inc. and Yahoo! Inc., and the outlook for online advertising. Maher speaks with Deirdre Bolton on Bloomberg Television’s “InsideTrack.”

Facebook passes Google as most popular site on the Internet, two measures show

Friday, December 31st, 2010

This may go down as the year that social networking trumped searching as America’s favorite online pastime.

WPP Buys Blue State Without Key Obama Digital Staff

Thursday, December 30th, 2010

The firm that made its name through its work with the Obama campaign comes into the WPP fold without key Obama team online ad staff.

Groupon says it raised $500 million

Thursday, December 30th, 2010

Groupon, a three-year-old online local advertising company, said on Thursday it raised $500 million as part of an effort to generate $950 million in financing.

WPP Digital Acquires Blue State Digital

Thursday, December 30th, 2010

Blue State Digital, the interactive ad shop best known for managing then-candidate Obama’s online advertising efforts, has been acquired by WPP Digital, the investment arm of the ad holding company.

Top Wedding Sites, Inc.® Celebrates 11 Years Online

Thursday, December 30th, 2010

Celebrating 11 years in the online wedding industry with a super special advertising promotion for wedding vendors.

Vietnam: Video game craze eludes crackdown

Wednesday, December 29th, 2010

Despite government efforts, young gamers still flock to internet cafes. read more