Archive for January, 2011

DMA enforces Advertising Option Icon program

Monday, January 31st, 2011

Having spent the last few months educating businesses about their Self-Regulatory Program for Online Behavioral Advertising, the DMA has today announced it will now begin monitoring and enforcing their members’ interest-based advertising efforts. Their tough-talking announcement threatens to expose any advertiser who doesn’t comply.

Google Offers YouTube Advertising Course

Monday, January 31st, 2011

Google retains a massive vice-grip on the online advertising industry, continuing to grow despite the “threat” of Facebook’s enormous user base. While much of Google’s success can be routed back to their two-thirds majority for search share, there’s little doubt that other Google properties — Blogger, YouTube, Picasa, etc. — are making a valuable contribution. […] Check out the SEO Tools guide …

Yodle Reaches 10,000 Customer Milestone

Monday, January 31st, 2011

Yodle, a leader in local online advertising, announced another stellar year of growth in 2010. The company reached a major milestone of 10,000 local business customers this past year, a 70% increase over 2009 and nearly three times the 26% industry growth rate, according to industry analyst BIA/Kelsey.

The Morning Lowdown 01-31-11

Monday, January 31st, 2011

Some of the stories people are talking about this morning:

Online advertising results: Some strong reports

Monday, January 31st, 2011

Triangle-based ChannelAdvisor reports record e-commerce sales over the holidays and for 2010.

New Online Directory DeclareMedia Helps Advertising Agencies Get Their Word Out

Monday, January 31st, 2011

Local Internet Directories Assist Advertising Agencies to get more clients to their website (PRWeb January 30, 2011) Read the full story at http://www.prweb.com/releases/DeclareMedia/Online-Directories/prweb8099574.htm

Malware Driven Banner Ad Attacks Rising

Friday, January 28th, 2011

While fake cost-per-click rates declined in the fourth quarter, a new form of impression inflation has emerged, finds online advertising audit firm.

‘Like’ it or not, online ads are getting personal

Friday, January 28th, 2011

Is the future of online advertising one of incredibly targeted advertising based on your interests, online activities and Facebook “likes,” or is it one dictated by robust privacy controls that keep those details out of the hands of marketers?

Growthink Sponsors Interactive Program on the Future of Advertising

Friday, January 28th, 2011

Free Online Session will Provide Useful Insights for Investors, Marketers and Entrepreneurs in this Rapidly Evolving Sector

Vibrant Media puts digital ads in context

Friday, January 28th, 2011

Tina Traster – When Doug Stevenson headed e-commerce at AOL Europe in the late 1990s, matching online advertising with the appropriate content involved lots of time-consuming manual steps for his technology team. “It was an inefficient system,” he said. “I thought there must be a way for technology to do this better.” To that end, Mr. Stevenson, along with former AOL Europe e-commerce manager …