Archive for February, 2011

Augmented Reality For Online Retail And Advertising In The Future

Monday, February 28th, 2011

Pocket-lint posted an interesting story on augmented reality (AR) use in online retail and advertising. The technology that has been deemed a “gimmick” in the past is expected to bring in $1.5 billion in global revenues from AR applications by 2015. Advertising is now using AR to promote things from movies and cars to food and watches. The technology uses cameras and “augments” the user’s …

Compete Ad R/F Answers the Question: Who Is My Online Advertising Reaching?

Monday, February 28th, 2011

Continuously Updated Reach and Frequency Measurement Enables In-Campaign Optimization and Post-Campaign Assessment

An online advertising group’s CEO returns after a short time at Time

Monday, February 28th, 2011

After one month at Time Inc., Randall Rothenberg returns to the Interactive Advertising Bureau.

Tribune Co., Hearst, others form online ad exchange

Monday, February 28th, 2011

(Crain’s) — The nation’s largest newspaper and local TV companies have created a new system to sell online advertising in a private exchange, part of a growing shift by publishers to take control over the digital ad-buying process in an attempt to raise ad rates.

The value of being ‘liked’

Monday, February 28th, 2011

Advertising on Facebook may not deliver actual customers, but it’s a good way for your business to plant that seed of interest

Casale Media CEO to Present at IAB, iMedia and iStrategy Conferences

Monday, February 28th, 2011

Casale Media Expands Presence at Online Advertising and Digital Media Conferences in Spring 2011

Advertising: Building Blocks For The Internet Economy

Friday, February 25th, 2011

At a friend’s home a few weeks ago, I watched his three-year old son quite happily knock down tower

Online Trackers Rake In Funding

Friday, February 25th, 2011

Venture capitalists are plowing money into companies that help target online advertising, despite public concern about privacy and potential government restrictions.

Maxifier Quarterbacks Pittsburgh Post-Gazette’s Online Ad Optimization and Advertising Intelligence Platform

Thursday, February 24th, 2011

Scores significant improvements in Campaign Visualization and Delivery Optimization New York, NY (Vocus/PRWEB) February 23, 2011 Maxifier announced today that the Pittsburgh Post-Gazette has implemented Maxifier’s campaign optimization and advertising intelligence platform for its website, post-gazette.com. Averaging more than 2.9 million unique users and more than 43 million page views per …

Online Advertising and Marketing Leader, BMI Ventures Acquires Accerlerize, Inc., a division of Cake Marketing

Wednesday, February 23rd, 2011

BMI Elite has expanded their presence in the online advertising industry through its strategic acquisition of Accelerize Lead Generation, (http://www.accelerize.com) ,a division of Cake Marketing (http://www.cakemarketing.com) , is an Internet marketing and customer acquisition company focused on the development of performance-based marketing …