Archive for the 'Uncategorized' Category

BIA/Kelsey: Local Online Ad Revenues Will Double By 2015

Monday, March 21st, 2011

Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years. The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent.

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Monday, March 21st, 2011

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Research and Markets: The Global Online and Mobile Advertising Industry Outlook

Monday, March 21st, 2011

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/210ca6/the_global_online) has announced the addition of the “The Global Online and Mobile Advertising Industry Outlook” report to their offering. Business Insights’ portfolio of technology management reports is designed to help you make well informed and timely business decisions …

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Sunday, March 20th, 2011

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Wary welcome for self-policing online ads

Sunday, March 20th, 2011

CANBERRA has warily approved the online ad industry’s plan to create guidelines for people to opt out of online behavioural advertising.

Industry benchmarks for online advertising pushed

Saturday, March 19th, 2011

STANDARDS that will measure branding effectiveness of online advertising campaigns across Asia will soon be available as companies have increasingly turned to the Internet to reach customers. read more

Glam Media Expands Online-Mom Empire With Canadian Acquisition

Thursday, March 17th, 2011

Glam Media Inc., a provider of online-advertising services targeting women, has acquired Canadian ad company BBS Media , expanding its business into new international markets.

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Thursday, March 17th, 2011

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Online ad spend moves ahead of radio, magazines

Wednesday, March 16th, 2011

New media share and spending figures from the IAB and ASA show online relentelessly gaining ground. read more

Online advertising spend surges

Wednesday, March 16th, 2011

Advertising dollars pumping through the country’s websites are out-performing turnover in the more traditional media of radio and magazines for the first time.