BIA/Kelsey: Local Online Ad Revenues Will Double By 2015

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years. The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent.

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Research and Markets: The Global Online and Mobile Advertising Industry Outlook

Posted March 21st, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/210ca6/the_global_online) has announced the addition of the “The Global Online and Mobile Advertising Industry Outlook” report to their offering. Business Insights’ portfolio of technology management reports is designed to help you make well informed and timely business decisions …

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Posted March 20th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Wary welcome for self-policing online ads

Posted March 20th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

CANBERRA has warily approved the online ad industry’s plan to create guidelines for people to opt out of online behavioural advertising.

Industry benchmarks for online advertising pushed

Posted March 19th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

STANDARDS that will measure branding effectiveness of online advertising campaigns across Asia will soon be available as companies have increasingly turned to the Internet to reach customers. read more

Glam Media Expands Online-Mom Empire With Canadian Acquisition

Posted March 17th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Glam Media Inc., a provider of online-advertising services targeting women, has acquired Canadian ad company BBS Media , expanding its business into new international markets.

Yahoo, Nielsen launch first Asia-wide online advertising effectiveness study

Posted March 17th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Yahoo! Inc. and leading global information and measurement company, The Nielsen Company, have announced the launch of Brand Impact, a study aimed at quantifying the branding effectiveness of online advertising campaigns across Asia.

Online ad spend moves ahead of radio, magazines

Posted March 16th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

New media share and spending figures from the IAB and ASA show online relentelessly gaining ground. read more

Online advertising spend surges

Posted March 16th, 2011 by Online Advertising - Yahoo! News Search Results
Categories: Uncategorized

Advertising dollars pumping through the country’s websites are out-performing turnover in the more traditional media of radio and magazines for the first time.



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