Archive for October, 2008

IAB releases fresh guidelines for online ads ecosystem (BetaNews)

Friday, October 31st, 2008

The organization representing the lion’s share of online ads sales in the US is looking to streamline the process of getting those ads in front of you.

CBS Taps Fountain of Youth Online (Mediaweek)

Friday, October 31st, 2008

The Tiffany Network isn’t just for older consumers–at least when it comes to online programming.

Google partners with agencies to research online video (Media Week Online)

Friday, October 31st, 2008

LONDON – Google is to launch initiatives to increase understanding of how users consume online video and interact with advertising in a collaborative approach with agencies, focusing on its video-sharing website YouTube.

A “less is more” model—fewer ads, higher prices—will define advertising in the age of online video. (Fast Company Magazine)

Thursday, October 30th, 2008

Hulu, the increasingly popular online video site, turned one this week. Much of the attention it is garnering is focused on its innovative approach to advertising: offering interactive games during ad breaks, allowing viewers to choose the types of commercials they can see, employing a Pandora like thumbs up/down system to rate ads. The site displays a small number of ads — only ad is shown per …

How Effective Is Social Network Advertising? (WebProNews)

Thursday, October 30th, 2008

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008 , Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some …

A Hoteliers How-To Guide to Online Advertising and Media Buying (Hospitality Net)

Thursday, October 30th, 2008

With over 50% of all travel bookings taking place online this year (PhoCusWright 2008), it is increasingly imperative to properly position your hotel online to capture your customers’ attention. Online media buying is one of the most effective methods for driving highly qualified traffic directly to your website. This form of advertising serves to secure the most Internet real estate, while …

Russia Blocks Google Online Ad Acquisition (Computer Business Online via Yahoo! UK & Ireland News)

Thursday, October 30th, 2008

Google’s planned acquisition of Russia-based online advertising firm ZAO Begun has been blocked by the country’s Federal Anti-monopoly Service authority.

30-10-2008: Media Prima appoints Pixel Media as online ad sales rep (The Edge Daily)

Thursday, October 30th, 2008

KUALA LUMPUR: Media Prima Bhd has appointed online advertising sales network Pixel Media as the exclusive third party online advertising sales representative for eight of its own websites — TV3, 8TV, ntv7, TV9, Hot FM, Fly FM, Gua, GuaMuzik.

Hulu’s surprising lesson [Online Advertising] (Valleywag)

Thursday, October 30th, 2008

Jason Kilar, the CEO of online-video site Hulu, has rediscovered a truism: less is more. Hulu, which is mostly owned by NBC and News Corp., runs fewer ads on the TV clips it licenses from its…

Jets Earn Over $16 Million in Online PSL Auction (Washington Post)

Wednesday, October 29th, 2008

The New York Jets earn more than $16 million by selling 620 personal seat licenses for choice spots in their new stadium during an unprecedented nine-day online auction.