Archive for June, 2009

Hulu Receives Good News Concerning Their Online Ad Format (WebProNews)

Tuesday, June 30th, 2009

paidContent has two pieces of good news for Hulu in the past week—they’re commanding not only similar ad prices to broadcast television , but also 10% of the online video ad market . From a Bloomberg report, paidContent shows that, for some shows, CPMs on Hulu are actually greater than they are for broadcast TV. And when I say broadcast TV, we’re talking primetime, new episode, time-slot-leading …

Online Publishers On Board For Bigger Ads (WebProNews)

Tuesday, June 30th, 2009

The Online Publishers Association (OPA) announced today a group of brands that have started using its new larger ad units across OPA member sites. The new ad units were originally announced in March with the goal of boosting creative advertising online that meets the needs of marketers by better integrating their messages. A total of 37 OPA member companies are making the units available, up …

Online video ads: New formats in search of an audience (e-Consultancy)

Tuesday, June 30th, 2009

Is online video advertising undervalued? The online video ad market is estimated to grow to between $2 and $7 billion by 2012 . But that’s still a drop in the bucket compared to the $70 billion television ad market.

Jivox adds new features to online video-ad service (CIOL)

Tuesday, June 30th, 2009

SAN MATEO, CALIFORNIA: Jivox, the online video advertising service that helps local businesses reach customers online, has announced a number of new features that make the popular online video advertising platform even easier to use, including map-based geo-targeting and QuickStart video ad creation templates.

High school students advertising sex online (Vancouver Sun)

Tuesday, June 30th, 2009

Police are sounding the alarm over an apparent rise in participation in the sex trade among local teens, many of whom are advertising on Craigslist.

Startup wins video advertising deal with (Boston Globe)

Tuesday, June 30th, 2009 says it has chosen the online ad network YuMe Inc. to provide targeted advertising for its online videos.

Startup wins video advertising deal with (AP via Yahoo! Finance)

Tuesday, June 30th, 2009 says it has chosen the online ad network YuMe Inc. to provide targeted advertising for its online videos. YuMe, a Redwood City, Calif., startup, will power the online video advertising for NBC’s “Nightly News” and the “Today” show and sell any leftover inventory of ad space.

Political advertising online hasn’t reached a tipping point yet (e-Consultancy)

Monday, June 29th, 2009

Barack Obama’s presidential campaign may have mastered the business of online advertising better than any previous national political campaign, but Obama’s success had less to do with technological advances than his campaign’s ability to leverage existing technology.

Mobile Advertising to Explode on Mobile Platforms (AnandTech)

Monday, June 29th, 2009

As the number of people using their mobile devices to go online increases, there also has been a mobile advertising push…

Media Report: Cable exec worries about free online TV viewing (Market Watch)

Monday, June 29th, 2009

Josh Sapan, head of the company that owns the AMC and WE cable networks, worries about the growth of free online TV viewing, saying it could cut into the industry’s ability to finance top-flight programing.